This South African Bread Branding Features Traditional Art Motifs
Jana Pijak — August 25, 2015 — Marketing
References: behance.net
Almari Carosini's brand identity for South African bread company Born and Bread incorporates traditional art motifs. The designer created these flexible bread bags with visual appeal in mind and marketed Born and Bread's varying flavor types with different color combinations -- including hot pink, gold and deep purple.
Remixing tradition, this South African bread packaging features the same versatile and flexible design as rival brands but opts of eye-catching graphics that are much more intriguing than traditional food labels. Boasting ornate elements, these graphics borrow from traditional African art motifs and are accented with geometric shapes.
The shapes featured on each bag correspond to varying flavors and grain types that are signature to Born and Bread. Consumers trying this product for the first time will be captivated by its packaging and graphics that pay tribute to cultural works of art.
Remixing tradition, this South African bread packaging features the same versatile and flexible design as rival brands but opts of eye-catching graphics that are much more intriguing than traditional food labels. Boasting ornate elements, these graphics borrow from traditional African art motifs and are accented with geometric shapes.
The shapes featured on each bag correspond to varying flavors and grain types that are signature to Born and Bread. Consumers trying this product for the first time will be captivated by its packaging and graphics that pay tribute to cultural works of art.
Trend Themes
1. Art-inspired Packaging - There is an opportunity to use traditional art motifs and ornate designs to create eye-catching and culturally significant packaging that stands out from traditional food labels.
2. Color-coded Flavors - Using different color combinations for packaging can help differentiate between product flavors and types, creating a more visually appealing and organized brand identity.
3. Geometric Shapes - Using geometric shapes on packaging can create a modern and visually interesting design element and can be tied to different product features or types.
Industry Implications
1. Food Packaging - There is an opportunity to disrupt the traditional food packaging industry by incorporating cultural art motifs and unique designs that stand out on shelves.
2. Bakery - Incorporating ornate packaging can differentiate a bakery's products from competition and appeal to consumers looking for visually interesting and culturally significant options.
3. Art and Design - Companies in the art and design industry can partner with food and beverage companies to create unique packaging that reflects cultural art motifs and ties the brand identity to a larger cultural narrative.
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