The Beer Bread Bags for BarretsRidge Are Homey but Still Very Modern
Laura McQuarrie — May 27, 2014 — Lifestyle
References: carinisme & lovelypackage
BarretsRidge's Beer Bread brings two good things together, wrapped up in packaging that makes this combination seem even more comforting.
Packaging for the four different types of Beer Bread was developed by Carine Nguz, with a focus on a wholesome and home-baked feel, with a twist. Each of the four bread types are color-coded brightly, with each color providing a hint to the type of bread inside—without any label reading, it's pretty easy to tell that the bag with the red label contains the 'Chilli & Garlic' variety, while the 'Garlic & Herbs' bread is naturally green.
To prevent the freshly baked breads from feeling mass-produced, each of the bags is closed by hand-stitching the tops and includes a label with additional information on the bread, plus when it was made.
Packaging for the four different types of Beer Bread was developed by Carine Nguz, with a focus on a wholesome and home-baked feel, with a twist. Each of the four bread types are color-coded brightly, with each color providing a hint to the type of bread inside—without any label reading, it's pretty easy to tell that the bag with the red label contains the 'Chilli & Garlic' variety, while the 'Garlic & Herbs' bread is naturally green.
To prevent the freshly baked breads from feeling mass-produced, each of the bags is closed by hand-stitching the tops and includes a label with additional information on the bread, plus when it was made.
Trend Themes
1. Hand-stitched Packaging - Opportunity for disruptive innovation in the packaging industry by incorporating a handmade touch to create a unique and personalized experience for consumers.
2. Color-coded Packaging - Opportunity for disruptive innovation in packaging design by using color-coded packaging to enhance product recognition and create visual appeal.
3. Home-baked Feel - Opportunity for disruptive innovation in the food industry by creating products with packaging that evokes the comforting and nostalgic feeling of homemade goods.
Industry Implications
1. Packaging - Opportunity for disruptive innovation in the packaging industry by introducing hand-stitched elements and color-coded designs to enhance product differentiation and customer experience.
2. Food - Opportunity for disruptive innovation in the food industry by incorporating packaging that conveys a home-baked feel, creating a sense of authenticity and emotional connection with consumers.
3. Bakery - Opportunity for disruptive innovation in the bakery industry by adopting unique packaging techniques like hand-stitching and color-coding to elevate the presentation and appeal of baked goods.
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