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Mars Wrigley Crispy Rolls Come in Twix and Bounty Varieties
Michael Hemsworth — January 29, 2025 — Lifestyle
References: mars & talkingretail
The Mars Wrigley Crispy Rolls are a treat range arriving from the brand in the UK as a texture-driven chocolate product that responds to increasing consumer calls for new product developments. The product range includes the Bounty Crispy Rolls, Twix Crispy Rolls and the returning Milky Way Crispy Rolls, which each feature their respective candy bar profile with a crispy texture in the spotlight. The treats each come with two servings in each pack that are also well-suited for convenient enjoyment of the house given their stick-style format.
Twix Brand Manager Lauren Godfrey spoke on the Mars Wrigley Crispy Rolls saying, "This range features well-known and loved brands from the Mars Wrigley portfolio, tapping into shopper demand for varying textures and flavours, and is sure to drive excitement and enjoyment within confectionery aisles.”
Twix Brand Manager Lauren Godfrey spoke on the Mars Wrigley Crispy Rolls saying, "This range features well-known and loved brands from the Mars Wrigley portfolio, tapping into shopper demand for varying textures and flavours, and is sure to drive excitement and enjoyment within confectionery aisles.”
Trend Themes
1. Texture-driven Confections - With an emphasis on varied textures, chocolate bars are evolving to meet consumer demand for multi-sensory experiences.
2. Portion-controlled Indulgences - Double-serving packs offer a balanced approach to indulgence, appealing to health-conscious consumers seeking moderation.
3. Nostalgic Reimagining - Beloved candy bars are being reinvented with textural twists, targeting nostalgic consumers eager for familiar flavors with a novel aspect.
Industry Implications
1. Confectionery - The industry is innovating by introducing textured variations to classic products, aiming to attract a broader range of consumers.
2. Snacking and Convenience Foods - This industry sees potential in easily portioned snacks that cater to consumers' busy lifestyles while offering a satisfying treat.
3. Food Packaging - Innovative stick-style packaging highlights opportunities for intuitive design that facilitates on-the-go snacking without compromising experience.
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