Kromka Polish Bakery's Brand Identity Highlights Vivid Typography
Jana Pijak — August 24, 2015 — Marketing
References: behance.net
Polish designer Sebastian Bednarek created Kromka Polish Bakery's brand identity -- a project that relies on monogrammed and rustic elements. Inspired by homemade and traditional recipes, the Polish bakery creates quality bread products that are offered to a market of English-speaking consumers.
Opened in the heart of London, the bakery marries contemporary design details with traditional bread recipes and translates its authentic vision through monogrammed wrappers and packages -- each adorned with a signature "K" print -- as well as paper menus, business cards and other promotional materials that also bear the typographical branding.
In addition to its authentic breads, Kromka Polish Bakery also offers custom cakes, pastries and other tasty creations that will appeal to carb lovers with an appreciation for authenticity.
Opened in the heart of London, the bakery marries contemporary design details with traditional bread recipes and translates its authentic vision through monogrammed wrappers and packages -- each adorned with a signature "K" print -- as well as paper menus, business cards and other promotional materials that also bear the typographical branding.
In addition to its authentic breads, Kromka Polish Bakery also offers custom cakes, pastries and other tasty creations that will appeal to carb lovers with an appreciation for authenticity.
Trend Themes
1. Monogrammed Branding - Opportunity to create unique and personalized branding experiences through monogrammed designs.
2. Rustic Design - Opportunity to leverage rustic design elements to evoke feelings of tradition and authenticity.
3. Contemporary-traditional Fusion - Opportunity to combine contemporary design details with traditional recipes to create a modern twist on classic food products.
Industry Implications
1. Food & Beverage - Opportunity for bakeries and other food businesses to differentiate themselves by embracing monogrammed branding.
2. Design - Opportunity for designers and creative agencies to explore and experiment with rustic design elements in branding projects.
3. Hospitality - Opportunity for restaurants and cafes to incorporate the contemporary-traditional fusion design approach in their branding and marketing strategies.
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