BFree Soft White Wraps are Launching into Tesco and Asda
Michael Hemsworth — October 16, 2024 — Lifestyle
References: bfreefoods & retailtimes
Gluten-free bread has made a name for itself over the years with a denser texture when compared to conventional wheat-based bread, but the BFree Soft White Wraps have been created to help change this perception. The product is making its way to Tesco and Asda locations in the UK, and boasts an ultra-soft, pillowy texture that more closely resembles the texture associated with wheat breads. The product is great for conventional sandwich wrap preparation, while also being great as the basis for a variety of gluten-free meal options.
CEO Alex Murphy spoke on the BFree Soft White Wraps saying, "We’ve created a product which breaks the mould of gluten free bakery food. Never compromising on taste or quality, we’re dedicated to offering alternatives that combat the stereotypes of gluten free food. Crafted with a precise blend of plant protein, fibre, and starches, each wrap is baked to perfection and the result is the best gluten free wrap on the market, surpassing the quality of all competing products.”
CEO Alex Murphy spoke on the BFree Soft White Wraps saying, "We’ve created a product which breaks the mould of gluten free bakery food. Never compromising on taste or quality, we’re dedicated to offering alternatives that combat the stereotypes of gluten free food. Crafted with a precise blend of plant protein, fibre, and starches, each wrap is baked to perfection and the result is the best gluten free wrap on the market, surpassing the quality of all competing products.”
Trend Themes
1. Ultra-soft Gluten-free Bread - Emerging gluten-free products with soft, pillowy textures are challenging the traditional dense composition of gluten-free bread, changing consumer expectations.
2. Plant-based Protein Innovations - The inclusion of plant proteins in gluten-free wraps reflects a broader trend toward plant-based enhancements that mimic the qualities of traditional breads.
3. Gluten-free Meals Redefined - Gluten-free bakery products designed for versatile meal applications, such as wraps and sandwiches, are expanding the culinary opportunities for gluten-intolerant consumers.
Industry Implications
1. Gluten-free Food Market - The creation of ultra-soft gluten-free wraps signifies a significant evolution within the gluten-free food sector, appealing to both gluten-intolerant and health-conscious consumers.
2. Plant-based Protein Products - Leveraging plant proteins to craft gluten-free bread products is revolutionizing the plant-based protein industry, creating new benchmarks for taste and texture.
3. Retail Grocery Chains - Retail giants like Tesco and Asda are embracing innovative gluten-free products, indicating a shift towards more diverse and high-quality offerings in grocery aisles.
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