The 'Princesa Break Free From Guilt' Campaign Features a Frankenstein Theme
Meghan Young — December 7, 2011 — Marketing
References: ibelieveinadv
The 'Princesa Break Free From Guilt' ad campaign comes just in time for the holiday season. As people become increasingly bombarded by all the delicious meals and desserts made during this time of the year, they will be looking for ways to cut back on calories and carbs. This loaf of bread offers an easy, albeit evil-looking solution.
Conceived and executed by Staff, an ad agency based in Brazil, the Princesa Break Free From Guilt ad campaign shows a slice of bread channeling its inner Frankenstein. Instead of creating a monster, however, it is simply trying to change people's brains, making them feel less guilty since it provides a healthier alternative to other loaves of bread.
Conceived and executed by Staff, an ad agency based in Brazil, the Princesa Break Free From Guilt ad campaign shows a slice of bread channeling its inner Frankenstein. Instead of creating a monster, however, it is simply trying to change people's brains, making them feel less guilty since it provides a healthier alternative to other loaves of bread.
Trend Themes
1. Health-conscious Bread - Opportunity for companies to create healthier alternatives to traditional breads.
2. Halloween-themed Ads - Opportunity for companies to create memorable and unique campaigns during the holiday season.
3. Guilt-free Indulgence - Opportunity for companies to offer guilt-free alternatives in a world filled with indulgence.
Industry Implications
1. Food and Beverage - Opportunity for companies to create healthier bread options for health-conscious consumers.
2. Advertising - Opportunity for advertisers to create memorable and unique campaigns for holiday season marketing.
3. Health and Wellness - Opportunity for companies in the health and wellness industry to tap into consumers' desire for indulgence without guilt.
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