From retro juice cartons to floral fashion campaigns, these botanical marketing examples look to nature for inspiration. Drawing from the fashion world's recent obsession with botanical prints, this list of marketing strategies aims to influence consumers with the help of vivid visuals and transparent packaging designs.
Whether turning to vibrant floral imagery or focusing on a product's natural ingredients, reputable companies are choosing to affect their consumers with this bold and eye-catching branding concept.
These botanical marketing examples include food and beverage packaging designs that are adorned with plant graphics along with fierce fashion campaigns that are lensed against floral backdrop vignettes.
Always visually vivid, these marketing examples inspire a diverse demographic of consumers and find beauty in the world of nature.
49 Botanical Marketing Examples
50
Technicolor Concert Catalogs
The LF Stores Summer 2012 Festival Lookbook is an 80s Revival
49
Religious Wreath Advertorials
The Maria Francesca Pepe Autumn/Winter 2012 Lookbook is Feminine
48
Luxe Floral Lookbooks
The Mango Spring 2014 Style Book is Full of Pale Pastels
47
Exploding Botanical Fashion Ads
The Lane Crawford SS14 Campaign Stars Xiao Wen Ju
46
Collaged Watercolor Catalogs
The Sixlee x Ernesto Artillo Lookbook is Artfully Executed
45
Rosy Childrenswear Lookbooks
The Baby Dior Spring Summer 2014 Loobook is Lovely and Rosy
44
Summery Countryside Catalogs
The Charles Henry Spring 2012 Lookbook is a Breath of Fresh Air
43
Vibrant Botanical Lookbooks
The LRG Spring 2014 Lookbook is Eclectic and Bursting with Color
42
Flowery Pastel-Hued Ads
A Spring-Infused Harrods Magazine March 2012 Shoot
41
Floral Hippie Advertorials
The Juicy Couture Fall/Winter 2010 Campaign is Fearlessly Fun
40
Romantic Swimwear Lookbooks
The Lolli Swim SS14 Catalog Showcases an All-White Collection
39
Bold Botanical Dresses
The Jason Wu Resort 2013 Collection is Tailored to Perfection
38
Hippie Wallpaper Advertorials
The Frankie Morello Fall/Winter 2012/2013 Pre-Collection is Vibrant
37
Tropically-Themed Shoe Branding
The Farewell Footwear Fall/Winter 2014 Catalog is Boldly Botanical
36
Floral Fashion Ads
The Stella McCartney Spring 2012 Campaign Blossoms
35
Charming Botanical Campaigns
The Loft37 Spring/Summer 2013 Advertorial is Vibrantly Floral
34
Personal Botanical Packaging
The 'ilovedust' Team Creates the Ultimate Design for Allotinabox
33
Hipster Chip Branding
This Line of Branded Potato Chips Looks Modern and Quirky
32
Polished Playful Dresses
The Carolina Herrera Resort 2013 Collection is Charming
31
Tropically Accented Sportswear
The Adidas SLVR Spring/Summer 2013 Catalog is Fashionably Athletic
30
Flower-Licking Fashion Ads
The Cynthia Rowley Spring 2012 Campaign Stars Kristina Kulyk
29
Brazilian Soap Branding
The Granado PHEBO Luxury Soaps are Perfect Personal Gifts
28
Floral Vino Branding
Harcus Design Outfits Christobel's Wine with a Fine Flowery Label
27
Fiery Floral Ads
The Atalar Spring 2012 Campaign Stars a Vibrant Naty Chabanenko
26
Fashionable Fragrance Branding
Print Collection Packaging is Inspired by Apparel
25
Embellished Botanical Branding
Paulig Coffee Packaging Expresses an Elaborate Aroma
24
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
23
Botanical Collage Catalogs
The Christopher Shannon Kidda Spring/Summer 2013 Lookbook is Eccentric
22
Flowery Champagne Campaigns
The Perrier-Jouet Paper Print Ad is Creatively Catered
21
Fashionable Water Packaging
Ardor Branding is Inspired by Recent Floral Fashions
20
Divine Detergent Branding
Vara Shampoo Packaging Communicates Smooth Contents
19
Elegant Eco-Friendly Branding
Valia Skincare Packaging is Gorgeous and Good to the Planet
18
Neon Floral Fashion Campaigns
The Mia Wasikowska Miu Miu Ads are Full of Bright Colors
17
Youthful Cabana Catalogs
The Vanishing Elephant High Summer 2012 Lookbook is Carefree and Chic
16
Retro Orange Juice Packaging
This Concept Orange Juice Packaging Has a Charming Homestyle Feel
15
Botantical Craft Beers
The Daisy Cutter Pale Ale has Notes of Floral and Grapefruit
14
Floral Watercolor Branding
The 'A Dozen Roses' Perfume is Packaged in Beautiful Vintage Bottles
13
Glamorously Rosy Campaigns
Marin Kempski Captures Hexeline Spring Summer 2012 Collection
12
Softened Logo Branding
Fruli Strawberry Beer Received an Update by Gary Eley
11
Naturalistic Paint Collections
Paint by Conran's Home Paint Colors Have Feminine Branding
10
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
9
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
8
Botanical Skin Care Packaging
Myrtle and Moss Products are Swathed in Earthy Elegance
7
Bright Floral Branding
Tarrida Wine Packaging Has an Enlightened Look to Suggest Blossoming Flavor
6
Fresh Floral Branding
Dr. Jacobs Castile Soap Undergoes an All-Natural Pacakging Transformation
5
Blooming Spirit Branding
Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company
4
Blossoming Springtime Scents
Crabtree & Evelyn's Floral Fragrance Collection is Luscious
3
Graffiti Fragrance Branding
Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic
2
Botanical Breakdancer Gear
The LeRoy Jenkins Summer 2013 Catalog is Pattern-Enriched
1
Floral Fantasy Packaging
The Bath and Body Works Signature Line is Flowertastic & Tropical
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Botanical Lab Beauty Stores
L’OCCITANE Launched a Multi-Sensory Store Featuring Five Zones
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Plush Flower Exhibitions
Cj Hendry's Flower Market Features Custom Floral Designs
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Imaginative Luxury Perfume Campaigns
The Gucci Flora Gorgeous Orchid Eau De Parfum is Ethereal
Botanical Water Enhancers
Buddy's Plant-Powered Flavors Support Healthy Hydration on the Go
Solstice-Inspired Fashion Campaigns
Bottega Veneta's Summer Solstice Capsule is Chic & Exquisite
Plant-Based Cosmetic Packaging
Virospack and Rezemo Partnered on a Dropper Cap for Liquid Products
Creatively Branded Cannabis Products
Green Dot Labs Debuted a New Strain Called Pink Frōōt
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Fresh Vegetal Fragrances
O Boticário Dropped Four Vegetable-Based Scents Like Pea & Carrot
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Aromachology-Inspired Fragrances
Yves Rocher Introduces the New Essences Botaniques
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Timeless Gin Campaigns
Tanqueray Debuts the Classic or Nothing Campaign
Floral Actor-Backed Fragrances
LOEWE Taps Multiple Actors to Promote its 'Aire Anthesis' Fragrance
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Fragrance-Inspired Bouquets
The Air Wick x 1-800-Flowers.com Collab Takes Cues from Home Scents
Co-Branded Juice Bottles
Natalie's Orchid Island Juice and Lilly Pulitzer Design New Juice Bottles
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Premium Botanical Candles
Air Wick Botanica Debuts the Premium 'Origins' Line and Brand Identity
Detailed Ceramic Book Vases
Biblio Bloom Vases are Inspired by Timeless Literary Classics
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Freshly Brewed Floral Lattes
Coco Floral Tea Lattes Embody Sweet Scenting Flowers
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Virtual Brand Fragrance Experiences
L'Occitane en Provence Launches a Line of Summer Fragrances
Exquisite High Jewelry Campaigns
Boucheron's New Campaign Film Was Directed by Claire Choisne
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Extinct Flora Fragrances
Future Society Makes Unique Fragrances from Extinct Flowers
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Free-From Plant-Based Food Spreads
Flora Spreads are Now All Vegan and Palm Oil-Free
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Practical Floral-Inspired Sneakers
NOBULL Launched a Series of Floral Sneakers
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Honeybee-Themed Fragrance Packaging
Hunter Luxury Has Unveiled the Alvari Collection
Aromatic Botanical Liqueurs
Fontbonne Herbal Liqueur Expands into the United States
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Bright Whimsical Home Accessories
Blue Balcony Design Studio Delivers a Range of Vibrant Decor
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Discreet Cannabis Gift Boxes
Vivid Cannabis Helps Shoppers Inconspicuously Share the Gift of Weed
Luxurious Self-Care Bath Sets
Formulary 55 Presents the Botanical Bath & Body Gift Set
Botanical Florist Puzzle Capsules
LEGO Botanicals Plans to Launch Four New Collections
Performance Organic Skincare
May Botanicals is a New Organic Skincare Brand by Georgia May Jagger
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Unique Pre-Pollution Fragrances
O Boticário Address Its Eco Concerns with the Extinct Fragrance
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Non-Alcoholic Botanical Brewers
COLDRAW Creates Exceptional Non-Alcoholic Drinking Experiences
Interior Plant Design Services
Plantd Life Capitalizes on the Springtime to Boost Its Offerings
Fragrant Naturalistic Soft Drinks
These New Franklin & Sons Soft Drinks Come in Three Options
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Botanical Chocolate Bars
Raaka Infuses Unroasted Dark Chocolate with Fruits, Flowers & Herbs
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Timeless Fashion Collections
ORGANICJOHNPATRICK Presents a New Range of Pieces for the Season
Botanical Bodycare Pop-Ups
Lush Turned a Store into a Secret Garden Pop-Up for a Special Collab
Royal Garden-Inspired Apparel
Burberry Unveils a Capsule Inspired by King Charles' Highgrove House
Floral-Imbued Fashion Exhibits
The Flowers of Yves Saint Laurent Exhibit Boasts a Central Theme
Colorful Cannabis Rebranding Projects
Naturae Rebrands Itself Under Its Popular Brand, Jaunty
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Biophilia-Inspired Patterned Room Dividers
3form Presents the New ivory Flora Collection
Renaissance-Muse White Wines
Robilant Creates Renaissance Design for Winebow’s Flora Lisa
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Woven Upholstery Textile Capsules
The Elemental Wright Collection Highlights Organic Architecture
Tech-Powered Food Safety Initiatives
Canomiks Validates the Safety of Botanical Ingredients
Boxy Botanical Outerwear
The Garden Jacket from Tyler McGillivary is Fun and Functional
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Floral-Themed Phone Cases
i-Blason's Spring Collection Boasts Ethereal Designs
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Women-Led Toronto Florists
May Flowers Flourishes with a Captivating Approach to Floral Design
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Garden-Sourced Botanical Gins
Revivalist Garden Gin Boasts Sustainability and Innovation
Nature-Inspired Design Objects
Students at Tecnológico de Monterrey Design the Plant-Based Series
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Floral Multi-Purpose Syrups
MartinBauer Launches a Collection of Premium Tea and Botanical Syrups
Liquid Cocktail Garnishes
Crafter’s Sensory Potions Elevate the Cocktail Drinking Experience