Flora Spreads are Now All Vegan and Palm Oil-Free
Michael Hemsworth — October 3, 2023 — Lifestyle
References: flora & vegconomist
The UK-based Flora spreads have announced the brand has made all of its products plant-based and palm oil-free in a bid to keep them relevant with today's consumer. The change across the brand's entire product portfolio will be paired with a packaging update that will see each SKU contained in the brand's Plant B+tter packaging, which features 100% biodegradable paper packaging. The recipe changes come as part of the brand's parent company Upfield's recent announcement that it will be transitioning all its products to plant-based with a three-year term.
Marketing Director UK at Upfield Ian Hepburn spoke on the updated Flora spreads saying, "We have been continuously working to deliver a fully 100% plant-based range that is even tastier, and are pleased that Flora Buttery is now deliciously dairy-free. Our purpose is at the heart of everything we do, and we will continue to make new products to continue the Flora movement. Plant-based is no longer just an alternative, and when the products are this delicious and affordable, sustainable choices become easy.”
Image Credit: Flora
Marketing Director UK at Upfield Ian Hepburn spoke on the updated Flora spreads saying, "We have been continuously working to deliver a fully 100% plant-based range that is even tastier, and are pleased that Flora Buttery is now deliciously dairy-free. Our purpose is at the heart of everything we do, and we will continue to make new products to continue the Flora movement. Plant-based is no longer just an alternative, and when the products are this delicious and affordable, sustainable choices become easy.”
Image Credit: Flora
Trend Themes
1. Plant-based Diet - The announcement by Flora spreads to make all its products plant-based highlights the growing trend towards a plant-based diet.
2. Palm Oil-free - Flora spreads' decision to remove palm oil from its products reflects the increasing consumer demand for palm oil-free options.
3. Eco-friendly Packaging - The introduction of Flora spreads' 100% biodegradable paper packaging showcases the rising trend of eco-friendly packaging solutions.
Industry Implications
1. Food and Beverage - The shift by Flora spreads towards plant-based and palm oil-free products presents opportunities for companies in the food and beverage industry to cater to the growing demand for healthier and more sustainable options.
2. Plant-based Alternatives - The decision by Flora spreads to make all its products plant-based creates opportunities for the plant-based alternatives industry to expand and offer innovative plant-based spreads and butter substitutes.
3. Sustainable Packaging - Flora spreads' adoption of 100% biodegradable paper packaging opens avenues for companies in the sustainable packaging industry to develop and provide eco-friendly packaging solutions for various products.
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