The Loft37 Spring/Summer 2013 Advertorial is Vibrantly Floral
Jana Pijak — March 8, 2013 — Pop Culture
References: loft37.pl & designscene.net
Model Plus face Hanna stars in Loft37 Spring/Summer 2013 ad campaign. The brunette beauty is captured by the lens of photographer Krzysztof Wyzynski who creates a botanical image series for the Polish shoe label.
Hair and makeup artist Wilson gives Hanna a fresh faced look with a bold red lip while stylist Andrzej Sobolewski dresses her in a slew of flirty and feminine fashions that range from little red dresses and geometric tunics to fitted short and tank combinations.
The Loft37 Spring/Summer 2013 ad campaign fuses photographic imagery along with the botanical infused graphics of digital artist Olka Osadzinska. The Polish illustrator creates oasis themed elements that add a tropical touch to this summer-ready advertorial spread.
Hair and makeup artist Wilson gives Hanna a fresh faced look with a bold red lip while stylist Andrzej Sobolewski dresses her in a slew of flirty and feminine fashions that range from little red dresses and geometric tunics to fitted short and tank combinations.
The Loft37 Spring/Summer 2013 ad campaign fuses photographic imagery along with the botanical infused graphics of digital artist Olka Osadzinska. The Polish illustrator creates oasis themed elements that add a tropical touch to this summer-ready advertorial spread.
Trend Themes
1. Botanical Fashion Campaigns - Fashion brands can leverage botanical themes and imagery in their advertising campaigns, using them to communicate freshness and natural beauty.
2. Collaborations with Digital Artists - Companies can work with digital artists to create unique and visually stunning elements that enhance their fashion campaigns and brand identity.
3. Floral Makeup and Styling Trends - Makeup artists and stylists can take inspiration from floral and botanical elements to create fresh and vibrant looks for their clients.
Industry Implications
1. Fashion Retail - Fashion labels and retailers can incorporate botanical and floral designs into their collections, creating a fresh and innovative approach to fashion aesthetics.
2. Digital Art - Digital artists can collaborate with fashion brands and designers to create engaging and interactive online campaigns that showcase their work and elevate brand visibility.
3. Beauty and Makeup - Beauty brands and makeup companies can take inspiration from botanical and floral trends to create innovative and fresh beauty products.
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