Paint by Conran's Home Paint Colors Have Feminine Branding
Laura McQuarrie — May 12, 2014 — Art & Design
References: paintbyconran & thedieline
Paint by Conran is a new range of home paint colors that take inspiration from Britain's natural landscapes and plants.
The range includes 96 colors that are presented with soft watercolor-like illustrations, which is unusual because most paint cans focus on showing off the intensity or vibrancy of the color when it's opaque. However, this tactic was totally intentional and Conran and Partners took this approach to appeal to a female target audience.
Paint colors in the line have simple floral names like 'Finch' and 'Violet's Bloom,' which are easy to remember and naturally reminiscent of natural elements that may already be familiar color-wise.
Paint by Conran comes with a thank you card, which also functions as a handy color matching card for choosing out other home decor and finishes.
The range includes 96 colors that are presented with soft watercolor-like illustrations, which is unusual because most paint cans focus on showing off the intensity or vibrancy of the color when it's opaque. However, this tactic was totally intentional and Conran and Partners took this approach to appeal to a female target audience.
Paint colors in the line have simple floral names like 'Finch' and 'Violet's Bloom,' which are easy to remember and naturally reminiscent of natural elements that may already be familiar color-wise.
Paint by Conran comes with a thank you card, which also functions as a handy color matching card for choosing out other home decor and finishes.
Trend Themes
1. Naturalistic Paint Collections - Opportunity for paint companies to create paint collections inspired by natural landscapes and plants, appealing to a female target audience.
2. Soft Watercolor-like Illustrations - Use of soft watercolor-like illustrations on paint cans can be a disruptive innovation in the paint industry, offering a unique and visually appealing way to showcase colors.
3. Simple Floral Names - Naming paint colors with simple floral names provides a natural and easy-to-remember way for customers to choose paint colors, creating an opportunity for branding and marketing.
Industry Implications
1. Home Decor - Home decor industry can explore incorporating naturalistic paint collections into their product offerings, aligning with the trend towards nature-inspired designs.
2. Paint Manufacturing - Paint manufacturing industry can innovate by adopting soft watercolor-like illustrations on paint cans, creating a visually appealing and customer-oriented packaging approach.
3. Interior Design - Interior design industry can leverage the use of simple floral names for paint colors in their projects, enhancing the overall aesthetic and creating a cohesive design scheme.
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