Aside from toys, back-to-school specials, and Gen Z-targeted products in the makeup space, the August 2020 youth trends are indicative of what resources are being used when helping younger generations adjust to the climate of the COVID-19 pandemic.
Arm & Hammer, for example, introduced a virtual summer camp experience to entertain youngsters during the summer at-home. The week-long initiative incorporates kid-friendly activities using household items in its programming—from STEM experiments to baking and crafts. Trapped: Escape Room Game Packs are another way for children to help pass the time. These home escape kits can be set up in any room.
The August 2020 youth category also features some campaigns that reiterate the importance of physical distancing for the sake of others.
Top 35 Youth Trends in August
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35
TV Packaging Rocking Chairs
The 'Watch and Roll' Child's Rocking Chair is Sturdy and Stylish
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34
Gen Z Back-to-School Campaigns
The American Eagle Back to School Campaign Was Created on Zoom
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33
Tween-Created Clothing Lines
Old Navy is Introducing Its First Tween Clothing Line with POPSUGAR
32
Home Camping Boxes
Shake Shack's Shack Camp Box Shares Six Weeks of Activities
31
Preschool-Friendly 3D Printing Pens
The 3Doodler Build & Play is Easy for Little Ones to Use
30
Comfortable Kid-Friendly Face Masks
These Children's Face Masks are Tailored for Small Faces
29
Eco Tactile Sand Toys
Rainbow Eco Products' Slinky Sand is Like Slime But Without the Goo
28
Playful Robot Smartwatches
Little Tikes' Tobi Robot Smartwatch Has a Camera, Games & More
27
Tech Camp Activity Books
Apple's Camp at Home Teaches Video, Art, Design & Code Creation
26
Customizable Fantasy Ice Creams
Baskin-Robbins' Creature Creations Resemble Mythical Creatures
25
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
24
Portable Pop-Up Playpens
The California Beach Co.'s Pop N' Go is Lightweight & Compact
23
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
22
Teen-Targeted Distancing Programs
The Social Distance Squad Shares the Expertise of Kids with CF
21
Potted Plant Playsets
Interplay UK's Peppa Pig Grow & Play Toys Encourage Kids to Nurture Plants
20
On-Demand Virtual Camps
Arm & Hammer's Virtual Summer Camp Experience Uses Household Items
19
Meditative Friendship Apps
Headspace Minis Share Meditations to Do with a Friend Within Snapchat
18
Long-Haired Pet-Dolls
VIP Pets Have Hair That's Revealed with a Surprise Experience
17
Collectible Fashion Dolls
L.O.L. Surprise!'s New Fashion Doll Packaging Doubles as a Playset
16
Oversized Tea Party Toys
Itty Bitty Prettys Tea Party Surprise Modernizes Tea Party Play
15
Hair Loss Subscription Boxes
Helper Hair Boxes Support Women & Kids Going Through Hair Loss
14
Celeb-Studded Virtual Camps
Camp by Walmart Shares an Interactive & Virtual Experience for Kids
13
Rapper-Branded Financial Literacy Courses
21 Savage Boasts a Free Online Financial Literacy Course
12
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
11
High-Quality Coloring Utensils
The BIC Kids Coloring Products Include Three New Options
10
Mini Fashion Dolls
L.O.L. Surprise! J.K. Dolls Have Tall Shoes, Real Fabric Fashions & Hair
9
Makeup Surprise Dolls
The Collectible InstaGlam Dolls Inspire Creativity & Style
8
Virtual Toy Parties
Sweet Suite @ Home Shares Product Reveals, Games, Activities & More
7
Minimalist Gen Z Makeup
Morphe 2 is Launching with Two TikTok Stars as Brand Ambassadors
6
Hero-Inspired Candy Holsters
Wonder Woman Inspired the Limited-Edition Golden Ropes Holder
5
Kid-Friendly Fruit Waters
Pure Life Fruity Water is Zero-Sugar & Enriched with Electrolytes
4
At-Home Escape Games
Trapped: Escape Room Game Packs Can Be Set Up in Any Room at Home
3
Shark-Themed Cheese Pasta
Baby Shark Mac and Cheese is Now Exclusively Available at Walmart
2
In-Game School Tours
Students Can Virtually Visit Co-op Academy Manchester in Minecraft
1
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Pocket-Friendly Lip Balms
Space Camp Wellness is Introducing "the Next Generation of Lip Balm"
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Gen Z-Targeted Ads
Truth Initiative’s Outsmart Nicotine Campaign Pushes Gen Z to Quit Smarter
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gentle Youth Skincare
Indeed Labs' Gen Alpha Collection Was Made for a New Generation
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Phygital Gen Z Fashion
Walmart is Relaunching the No Boundaries Brand on Roblox
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Cooling Solution Contests
Bliss Skincare Offers Consumers a Chance to Have Ac Bills Paid
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Gen Z Eyewear Collabs
Florence by Mills & National Vision Launched Fashion-Forward Eyewear
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Teen-Friendly Cosmetic Lines
Bonjou's Teen Line is the Ultimate Beauty Cheat Sheet
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Low-Cost Back-to-School Promotions
The Dollar General Back-to-School Campaign is Launching Now
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Sleepover-Themed Skincare Initiatives
Astrid Debuts the Exciting #AstridSleepover Campaign
Gen Z Voter Engagement Initiatives
Yuzu's Asian American Youth Election Campaign Features Boba
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Virtual Summer Camps
Camp Little Bites Gives Kids the Confidence to Try New Things
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Kid-Friendly Digital Coloring
PalettePlay.art Has Customizable Coloring Book Templates
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Youth Mental Health-Supporting Shirts
Giant Tiger and Kids Help Phone Launch a New Shirt
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Slang Translators
Great Clips' Student Slang Translators Prepare Parents for Back-to-School
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Gen Z Motivational Apps
The Etherea App is Driven by Motivators and Sustainable Actions
Reimagined Age-Inclusive Classic Games
Ageless Innovation Recently Debuted YAHTZEE Slots
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Gen Z Media Agencies
Mediahuis Launches the Gen Z-Focused Creative Agency 72andSunny
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
AI-Backed Telehealth Platforms
'Summer Health' Unveiled a Set of AI Features to Improve Services
Gamified Children's Productivity Apps
Kangaroutine Helps Kids Who Struggle with Routines
Child-Centric Online Safety Campaigns
Wondershare FamiSafe Engages Parents with a Contest
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Artist Connection-Focused Initiatives
Summer VonHolten’s New Personal Blog is About Connection
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Natural Oral Care Kits
Plus Ultra Shares Natural, Sustainable Oral Care for Millennials & Gen Z
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Youth-Oriented Arts Camps
QNB is Set to Unveil an Eco-Friendly Arts Camp for Kids 4-14
Revamped Gen Z Fashion
Walmart Refreshes its Gen Z-Focused 'No Boundaries' Collection
Back-To-School Barbershop Initiatives
City Gear is Launching Its Sixth Annual Cutz 4 Kids Event