Plus Ultra Shares Natural, Sustainable Oral Care for Millennials & Gen Z
Laura McQuarrie — June 24, 2024 — Lifestyle
References: liveplusultra & retaildive
Plus Ultra caters to a younger demographic with its natural ingredient oral care products that are not only effective and sensitive-friendly but also as gentle on teeth as they are on the earth. In the brand's Essentials Kit, users will find Moso bamboo toothbrush with soft, wave-shaped bristles and optionally, an uplifting affirmation on the handle, as well as a USA-made Natural Gel Toothpaste in a recyclable aluminum tube containing a formula made with aloe vera, bamboo extract and whitening, breath-freshening peppermint.
Plus Ultra recently launched in Walmart as part of the retailer's strategy to reach Gen Z and Millennial consumers. "Younger consumers especially, Millennials and Gen Z, are seeking new affordable, sustainable lifestyle products to become part of their everyday personal care routines, and Plus Ultra [resonates] with shoppers who care about product efficacy and the planet," says Christina Ramirez, founder of Plus Ultra.
Plus Ultra recently launched in Walmart as part of the retailer's strategy to reach Gen Z and Millennial consumers. "Younger consumers especially, Millennials and Gen Z, are seeking new affordable, sustainable lifestyle products to become part of their everyday personal care routines, and Plus Ultra [resonates] with shoppers who care about product efficacy and the planet," says Christina Ramirez, founder of Plus Ultra.
Trend Themes
1. Sustainable Oral Care Products - The rise of eco-friendly oral care products made from natural ingredients and recyclable materials appeals to environmentally conscious consumers.
2. Gen Z and Millennial Consumer Focus - Brands targeting the younger demographic must focus on affordability, efficacy, and sustainability to capture the loyalty of Gen Z and Millennial shoppers.
3. Multi-functional Personal Care Kits - The development of comprehensive personal care kits that combine essential products with uplifting elements can enhance user experience and engagement.
Industry Implications
1. Personal Care - The personal care industry is evolving with a shift towards natural, effective products that meet the growing demand for sustainability among younger consumers.
2. Retail - Retailers are increasingly stocking eco-conscious brands to attract environmentally aware shoppers and stay relevant in a competitive market.
3. Packaging - Innovations in recyclable and eco-friendly packaging materials are supporting brands in reducing their environmental footprint and appealing to green consumers.
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