Plus Ultra Shares Natural, Sustainable Oral Care for Millennials & Gen Z
Laura McQuarrie — June 24, 2024 — Lifestyle
References: liveplusultra & retaildive
Plus Ultra caters to a younger demographic with its natural ingredient oral care products that are not only effective and sensitive-friendly but also as gentle on teeth as they are on the earth. In the brand's Essentials Kit, users will find Moso bamboo toothbrush with soft, wave-shaped bristles and optionally, an uplifting affirmation on the handle, as well as a USA-made Natural Gel Toothpaste in a recyclable aluminum tube containing a formula made with aloe vera, bamboo extract and whitening, breath-freshening peppermint.
Plus Ultra recently launched in Walmart as part of the retailer's strategy to reach Gen Z and Millennial consumers. "Younger consumers especially, Millennials and Gen Z, are seeking new affordable, sustainable lifestyle products to become part of their everyday personal care routines, and Plus Ultra [resonates] with shoppers who care about product efficacy and the planet," says Christina Ramirez, founder of Plus Ultra.
Plus Ultra recently launched in Walmart as part of the retailer's strategy to reach Gen Z and Millennial consumers. "Younger consumers especially, Millennials and Gen Z, are seeking new affordable, sustainable lifestyle products to become part of their everyday personal care routines, and Plus Ultra [resonates] with shoppers who care about product efficacy and the planet," says Christina Ramirez, founder of Plus Ultra.
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