Sweet Suite @ Home Shares Product Reveals, Games, Activities & More
Laura McQuarrie — July 10, 2020 — Life-Stages
References: thetoyinsider & prnewswire
Industry events that were set to take place over the next few months are being cancelled and in many cases, entirely virtual experiences are taking their place—as seen with Sweet Suite @ Home. This year, for the first time ever, The Toy Insider's Annual Summer Toy Party is going all-digital with Sweet Suite @ Home. Ordinarily, the Sweet Suite takes place in NYC before the holiday season and this year's experience invites people to experience the "ultimate virtual toy party" from the comfort of home.
As a resource for parents, gift-givers and industry insiders, The Toy Insider will be remotely inviting members of the media and digital influencers to preview the newest toys. There's an interactive 360-degree show floor to look forward to, plus live toy demonstrations, product reveals and games and activities to engage kids who are stuck at home.
Image Credit: The Toy Insider
As a resource for parents, gift-givers and industry insiders, The Toy Insider will be remotely inviting members of the media and digital influencers to preview the newest toys. There's an interactive 360-degree show floor to look forward to, plus live toy demonstrations, product reveals and games and activities to engage kids who are stuck at home.
Image Credit: The Toy Insider
Trend Themes
1. Virtual Toy Parties - The rise of virtual toy parties provokes potential collaborations with social media platforms and augmented reality tool developers.
2. Digital Industry Events - The growth of digital industry events prompts potential innovation opportunities in online event management and digital engagement tools.
3. Remote Toy Preview - The trend of remote toy preview inspires potential partnerships between toy industry players and video conferencing softwares.
Industry Implications
1. Toy Industry - The toy industry can make significant development in digital marketing strategies, as virtual toy parties are becoming a new normal for industry events.
2. Event Management - The rise of digital industry events indicates a potential opportunity for event management companies to expand their portfolio by developing digital engagement tools.
3. Video Conferencing - The trend of remote toy preview creates a potential market for video conferencing software providers to serve toy industry players with efficient and effective virtual showcasing solutions.
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