The Collectible InstaGlam Dolls Inspire Creativity & Style
Laura McQuarrie — July 23, 2020 — Life-Stages
References: smythstoys & toyworldmag
Shimmer N Sparkle's InstaGlam dolls can be dressed up with sparkles and come with a hidden compact so that kids can style themselves as well. In all, there are four dolls to collect, each of which has its own unique style and color palette. Each doll has a special secret sparkle reveal—the applicators can be used to brush the dolls' eyes and lips with water to reveal an instant makeup look.
To introduce the dolls to kids, the Shimmer N Sparkle InstaGlam website serves as an inspirational hub where kids can create their very own InstaGlam style graphic boards and watch makeup tutorials by kidfluencer Honey Rose Loves. Outside of the site, the brand will also be making its presence known on TikTok, appealing to the young audience on the platform.
Image Credit: Shimmer N Sparkle
To introduce the dolls to kids, the Shimmer N Sparkle InstaGlam website serves as an inspirational hub where kids can create their very own InstaGlam style graphic boards and watch makeup tutorials by kidfluencer Honey Rose Loves. Outside of the site, the brand will also be making its presence known on TikTok, appealing to the young audience on the platform.
Image Credit: Shimmer N Sparkle
Trend Themes
1. Collectible Dolls - Opportunity for creating collectible dolls with unique features and interactive elements.
2. Interactive Makeup - Potential for developing interactive makeup products that offer surprise reveals and creative play.
3. Inspirational Content - Growing demand for platforms that provide inspirational and educational content for kids.
Industry Implications
1. Toy Industry - Disruptive innovation opportunity for toy companies to create collectible dolls with interactive features.
2. Cosmetics Industry - Opportunity for cosmetics brands to develop interactive makeup products for a younger demographic.
3. Digital Content Industry - Growing market for platforms that offer inspirational content and tutorials for kids interested in makeup and styling.
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