LensCrafters Eye Odyssey on Roblox Educates Gen Z About Eye Health
Laura McQuarrie — October 23, 2023 — Marketing
References: lenscrafters & prnewswire
LensCrafters Eye Odyssey is a new experience on Roblox from one of the largest optical retail brands in North America and this first-of-its-kind virtual experience from LensCrafters is devoted to eye care. This online edutainment experience promotes good eye health habits in an engaging way that specifically targets younger generations, including gamers who are prone to digital eye strain, dryness, blurred vision and potentially even headaches.
This metaverse experience is styled like the retailer's Palo Alto flagship store and it takes virtual visitors on a journey through seasons. In the first season, users will help Blinky—a young, eye-bulb character—overcome challenges caused by prolonged screen exposure. Throughout the experience, LensCrafters offers timed pop-ups to remind users to stick to "the 20/20/20 rule" to prevent digital eye strain: every 20 minutes, take 20 seconds and look 20 feet away.
This metaverse experience is styled like the retailer's Palo Alto flagship store and it takes virtual visitors on a journey through seasons. In the first season, users will help Blinky—a young, eye-bulb character—overcome challenges caused by prolonged screen exposure. Throughout the experience, LensCrafters offers timed pop-ups to remind users to stick to "the 20/20/20 rule" to prevent digital eye strain: every 20 minutes, take 20 seconds and look 20 feet away.
Trend Themes
1. Virtual Eye Care Education - Creating immersive virtual experiences that educate younger generations about eye health and combat digital eye strain.
2. Gamified Eye Health - Developing interactive games and experiences that effectively promote good eye health habits in a fun and engaging way.
3. Metaverse-based Health Initiatives - Utilizing metaverse platforms like Roblox to launch innovative health initiatives and reach a wider audience.
Industry Implications
1. Optical Retail - Leveraging metaverse technology to provide virtual eye care experiences that enhance customer engagement and boost brand awareness.
2. Healthtech - Integrating gamification and virtual experiences into healthtech solutions to address eye health issues, particularly in younger generations.
3. Gaming and Entertainment - Collaborating with eye care brands to create gamified experiences that promote eye health and educate gamers about the risks of prolonged screen exposure.
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