L.O.L. Surprise!'s New Fashion Doll Packaging Doubles as a Playset
Laura McQuarrie — July 3, 2020 — Life-Stages
References: lolsurprise & toyworldmag
L.O.L. Surprise is introducing a range of new fashion dolls with fashion and accessories that can be unboxed and packaging that turns into a dressing room playset. The L.O.L. Surprise! O.M.G. Fashion Dolls Series Three introduces four new characters—Roller Chick, Da Bo$$, Chillax and Class Prez—each of which is a big sister doll to a L.O.L. Surprise! doll.
Online, kids can take a quiz to reveal which of the new fashion dolls they're most like. The fashion dolls are designed to be styled, so they are articulated for easy posing and have long hair that can be dressed up and removable hands so that it's easy to outfit the dolls with a fresh new style. New characters like Roller Chick are being introduced as the fierce and fabulous older sister to L.O.L. Surprise! character Roller Sk8er.
Image Credit: L.O.L. Surprise!
Online, kids can take a quiz to reveal which of the new fashion dolls they're most like. The fashion dolls are designed to be styled, so they are articulated for easy posing and have long hair that can be dressed up and removable hands so that it's easy to outfit the dolls with a fresh new style. New characters like Roller Chick are being introduced as the fierce and fabulous older sister to L.O.L. Surprise! character Roller Sk8er.
Image Credit: L.O.L. Surprise!
Trend Themes
1. Sustainable Collectible Dolls - Opportunity to disrupt with collectible dolls made from eco-friendly and sustainable materials.
2. Interactive Packaging Playsets - Creating packaging that doubles as a playset presents an opportunity for disruptive innovation in the toy industry.
3. Personalized Fashion Dolls - Customizable fashion dolls with quizzes for personalization present an opportunity for innovative marketing strategies.
Industry Implications
1. Toy Industry - The toy industry can disrupt with eco-friendly materials and interactive packaging playsets.
2. Fashion Industry - The fashion industry can disrupt with personalized fashion dolls like L.O.L Surprise's O.M.G. Fashion Dolls Series Three.
3. Marketing Industry - The marketing industry can utilize quizzes for personalization as a new strategy to market to children and create brand loyalty.
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