A few decades ago, the idea of mixing a social issue with something as cut-throat as advertising would have turned more than a few heads, however, these advertising-aware social enterprises are taking a new approach to marketing. Some of the organizations in this list are companies that offer marketing, branding and advertising services themselves, for example, Adbongo, Inc. offers a more holistic program that includes incubation. Others in this Social Business top list are product-oriented social enterprises or hybrid organizations that have paid attention to what advertising can do when it comes to increasing their purpose-filled mission.
From social good realtors to eco lifestyle magazines, these advertising-aware social enterprises don't try and hide that they're trying to get you on their side of the coin, that is, sell you something.
60 Advertising-Aware Social Enterprises
60
Altruistic Online Marketplaces
'Shop With Meaning' Sells Socially-Responsible Items with a Story
59
Sustainable Hipster Fashion
'Threads for Thought' is Eco and Donates Proceeds for Good
58
Social Branding Success Charts
This Infographic Explores the Best Brand ROI Through Social Media
57
Positivity-Spreading Creative Agencies
Baldwin& Creates Brands Through Advertising and Content
56
Creative Agencies for Good
Advertising for Humanity Offers Marketing for Nonprofits
55
Superstitious Karma Tees
'Reverse the Curse' Gives Goats While Helping Cubs Fans
54
Greening Consultants
'Synergy Enterprises' Helps Businesses Reach Triple Bottom Line Goals
53
Beans for Benefit
When You Buy a Bag of ONEbean Coffee, Choose a Cause to Support
52
Strategic Environmental Marketing
4GreenPs Focuses on Metrics and Social Causes Simultaneously
51
Coffee Ground Mushrooms
'Back to the Roots' Turns Waste into Gourmet Ingredients
50
Water Creating Billboards
This Eco-Friendly Advertising Creates Clean Drinking Water from Humidity
49
Worker-Owned Web Design
CoLab Coop Works Collaboratively for Social Enterprises
48
Eco Chic Lifestyle Magazines
'Positive Luxury' Helps Customers Make Ethical Fashion Choices
47
Clean Business Agencies
Adbongo Inc. Offers Incubation, Cause Marketing and Branding Services
46
Hope-Promoting Handmade Bags
The 94 Store Employs Historically Disadvantaged South Africans
45
Upcycled Inner-Tube Accessories
Alchemy Goods Creates Bags and Wallets from Recycled Materials
44
Poverty Business Development
TechnoServe is an International Nonprofit Founded in 1968
43
Strategists for Change
Junxion Strategy offers Social Purpose and Sustainability Management
42
Energy Poverty Entrepreneurs
Solar Sister Targets Women to Sell Lamps and Improve Livelihoods
41
Wasted Apple Beverages
Batlow Premium Cider Stems from the Australian Co-Operative
40
Subsidized Community Restaurants
Ellice Cafe & Theatre is a Hub of Activities and Delicacies
39
All-Natural Sandwich Spreads
Peanut Butter & Co is Committed to Social Responsibility Partnerships
38
Environmentally Conscious Crafts
Association for Craft Producers Connects Artists and Retailers
37
Social Good Certifications
B Corporations Use Business to Solve Social and Eco Problems
36
Co-Op Cacoa
Kallari Chocolate Bars Support 850 Families and the Rainforest
35
Altruistic Artistic Apparel
Mozaiks Aims to Steer Fashion Away from Empty Branding
34
Purpose-Based Marketing
‘Advertising for Good' Has a Social Mission
33
Ethical Pillow Dresses
Scarlet Threads Sells Vibrant Fashion to Create Employment in Rural China
32
Fairtrade Chic Drinks
Lemonaid Beverages and ChariTea Look Cool, Pay Farmers Fairly
31
Scarves for Education
Zaanha Fashions Help Send Children in Afghanistan to School
30
Vegan Fair Trade Ventures
Autonomie Project is Fashion That Doesn't Hurt the Wallet or the Planet
29
Social Good Realtors
GIVE Group Gives 25% of Commissions to Charities of Their Clients' Choice
28
Collaborative Artisan Cushions
Tilonia by Designing Hope is a Stylish and Altruistic Home Line
27
Beneficial Online Marketplaces
Buy With Heart Provides Marketing Resources for Social Ventures
26
Socially Responsible Marketing Solutions
Eighty2degrees is Sustainability-Driven Graphic Design
25
Luxury-Marketed Contraceptives
B Condoms Melds Social Responsibility with Branding
24
Social Entrepreneurship Vlogs
Cafe Impact Sheds Lights on Individuals' Career Paths
23
Community-Built Solutions
Mama Hope Doesn't Adhere to a 'One Size Fits All' Model
22
Resumes for Water
'Thirsty Talent' Offers Professional Writing that Funds Clean Water in Africa
21
Labor-Reducing Dairy Farms
Arohana Works in India to Reduce Dependency
20
Ads That Nourish Kids
Lazy Angel Browser Add-On Easily Fights Malnutrition in Children
19
Poverty-Fighting Soap
'Eve Echo' Sells Hygiene Products That Offer Loans to Female Entrepreneurs
18
Teen Crime Correction Campaigns
Beyond Social Services Helps by Rearranging Lifestyle Choices
17
Social Business Supporters
Ankur Capital Helps Impact-Driven Businesses in India Succeed
16
Mobile-Enhanced Giving
'mGood' Allows Non-Profits to Create Text Message Campaigns
15
Crowdsourcing H2O Texts
NextDrop Uses SMS to Make Water Service More Reliable in India
14
Portuguese Social Portals
Brazil Station Provides Language Services and Education
13
Design Solutions for Purpose
Cause Creative Offers Marketing Services for Charities
12
Female-Focused Biz Incubators
Spark:Her by FYSE Helps Women Social Entrepreneurs Launch
11
Education-Enabling Embroidery
ZAANHA Helps Afghan Women Learn How to Run a Successful Business
10
Farmer-Funded Fiber Companies
Alpaca United is a Textile Business Changing the Game
9
Ethical Ad Firms
Do Good Advertising is Socially and Environmentally Conscious
8
Socially Responsible Consulting Companies
The TREES Group Partners With Disadvantaged Businesses
7
Positive Impact Promo Products
Ad Spice Promotional Marketing Uses Earth-Friendlier Products
6
Waste-Reverting Social Enterprises
Wombling CIC Recycles Goods Headed for the Landfill
5
Human Trafficking-Haulting Agencies
The Nomi Network Provides Employment and Support for Victims
4
Life Lesson Gurus
The Amazings is a Social Enterprise Harnessing the Skills of Retirees
3
Indoor Sports Social Enterprises
Adrenaline Alley Gets Young People Together with Fun and Media
2
Annual Summer Co-op Festivals
The Co-operatives Fortnight is a UK-Based Campaign
1
Non-Profit Toilet Paper
‘Who Gives A Crap' Supports Water Sanitation Programs
Related Ideas
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Revolutionary Social Networking Platforms
Soei aims to contribute value to the Global Community
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Informational Real Estate Apps
The Oyssey App Redefines the Home Search with Data-Driven Insights
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Eco-Friendly Offices
Office@27 by Sanjay Puri Architects is Enhanced by Ancient Indian Principles
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Digital Creator Revenue Shifts
Newsletter Platform Beehiiv Lets Readers Set Their Own Price
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Eco-Conscious Puzzle Games
Joe Jonas, Kwalee and PlanetPlay Promote Text Express: Word Adventure
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Ethical Coffee Partnerships
Win Win Coffee Collaborates with Aramark for Community Impact
Pioneering Plant-Based Supermarkets
REWE's Venture is Considered a Bold Innovation in the Industry
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Marketing Creation Design Tools
Adobe Presents the New Express for Enterprise Tool
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Community Engagement Platforms
Dmany Builds Loyal Communities to Fuel Growth and Success
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Contemporary Eco-Conscious Footwear Brands
Juntos Stands Out for Its Commitment to Sustainability
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Connection-Making AI-Powered Marketing Platforms
Marigold Announces Its Marigold AI Initiative
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Entrepreneur-Focused Online Marketplaces
Agora Exchange Caters to the Need of Creatives and More
Hybrid Community Supermarkets
The After Market is a Grocery Store and a Food Pantry
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Eco-Conscious Production Facilities
Soorty Enterprises Achieves SBTi Validation for Its Eco Goals
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Adventurer-Focused Sustainable Apparel
Deadbyrd Trademark Ecowear Launches its New Adventure Line
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Sustainable Finance Accelerators
Commerzbank Taps Tenity for a New Sustainable Finance Accelerator
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Sustainable DMO-Focused Initiatives
Expedia Group Debuts Two Innovative Programs for DMOs
Pre-Loved Clothing Platforms
Zara is Expanding its Pre-Owned Platform for Eco-Shopping
Sustainable Brand Certificates
b, halfmoon Recently Became a Certified B Corporation™ (B Corp™)
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Socially Conscious Wine Producers
Lubanzi Wines Boasts a Range of Delicious Beverage Options
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Sustainable Charcoal Brands
The Good Charcoal Company Sponsors Free BBQs for Those in Need
Eco-Conscious Apparel Acquisitions
Lolë Brands Expands Portfolio with Iconic Footwear Brand Sanuk
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Retailer-Backed Reseller Platforms
IKEA Preowned Helps Consumers Sell Their Housewares
Plant-Based Retail Platforms
Earth Pass Connects Eco Consumers and Vegan Brands
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Niche Community Builders
Socially is the Community Builder Platform for Niche Creators Everywhere
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI Editorial-Powered Insights
AskNews Aims to Redefine How Audiences Engage with News
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Wellness Discovery Platforms
Wellworthy Helps Individuals Navigate the Health and Wellness Market
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Supportive Entrepreneurial Communities
The Zenpreneur Community Provides Resources and Support
Beginner Business Wisdom
Beginner Maps Uses Insights From Experts to Help New Businesses Thrive
Expansive Inclusivity Initiatives
Boathouse Group Implements a Supplier Diversity Program
Eco-Conscious Web Browsers
Ecosia Has Launched an Eco-Friendly Internet Browser for Clean Energy
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Carefully Vetted Homestays
Adventure Homestay Connects Travelers to Host Families
Luxury Hotel ESG Commitments
Accor is Increasing its Sustainability Efforts and Elevating Comfort
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Ethical Research-Focused Partnerships
Advarra Joins Forces with Ethical GmbH
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Video Production Services
Socialwav Offers Unlimited Video Production and Revisions for Businesses
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
AI-Backed Sustainability Metrics
ESGo Unveils its New AI-Powered Sustainability Report Maker
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Accessible Home Services Marketplaces
Urban Company Recently Made Its Platform More Accessible
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Entrepreneurial Community Building
VenturePals Steps in to Help Solo Entrepreneurs Find Community
Toxin-Free Product Marketplaces
Likha Collab Highlights Eco-Conscious Brands from the Phillipines
Community Cohesion-Promoting Grocery Campaigns
EDEKA Provides Insights of Neighborhood Relations
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers