Mozaiks Aims to Steer Fashion Away from Empty Branding
Andrew Robertson — June 21, 2012 — Social Good
The founders of Mozaiks noticed that too many people were turning themselves into "walking billboards," parading around and advertising the brands behind their clothing. Rather than turning customers into living ad campaigns, this social business makes it so that people are wearing art rather than brands.
Mozaiks has seven artists from across the world working on the clothing line, each with their own distinct vision and style. Not only does the attire reflect authenticity and engaged creativity but a percentage of the proceeds goes towards the Elevated Thought Foundation, a nonprofit organization that engages and educates at-risk youth through art.
Fashion does not have to be synonymous with big brands -- style and art can go hand in hand as demonstrated by the impressive collection of imaginative attire from Mozaiks.
Contact Information
Mozaiks website
Mozaiks on Facebook
Mozaiks on Twitter
Mozaiks has seven artists from across the world working on the clothing line, each with their own distinct vision and style. Not only does the attire reflect authenticity and engaged creativity but a percentage of the proceeds goes towards the Elevated Thought Foundation, a nonprofit organization that engages and educates at-risk youth through art.
Fashion does not have to be synonymous with big brands -- style and art can go hand in hand as demonstrated by the impressive collection of imaginative attire from Mozaiks.
Contact Information
Mozaiks website
Mozaiks on Facebook
Mozaiks on Twitter
Trend Themes
1. Artistic Apparel - Mozaiks demonstrates the growing trend of wearing clothing as a form of artistic expression instead of brand advertising.
2. Authenticity in Fashion - Mozaiks emphasizes the importance of genuine expression in fashion, disrupting the concept of empty branding.
3. Social Impact Fashion - Mozaiks showcases the trend of fashion brands incorporating social causes and giving back to the community through their sales.
Industry Implications
1. Fashion - The fashion industry can explore innovative strategies to promote self-expression and authenticity in clothing.
2. Art - The art industry can collaborate with fashion brands to create unique and meaningful wearable art pieces.
3. Youth Education - The education industry can find opportunities to engage at-risk youth through art and creative expression, creating positive social impact.
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