‘Advertising for Good' Has a Social Mission
Tiana Reid — November 22, 2010 — Social Good
References: advertisingforgood.org & twitter
Advertising for Good is a United States-based advertising firm with a social mission. Much like ‘Do Good Advertising,’ Advertising for Good is a place for social businesses and non-profit organizations alike to increase awareness through marketing, communications and ad campaigns.
Advertising for Good splits its business plan into three different, but connected, aspects. Firstly, the company promotes purpose-based action plans for corporations. Secondly, Advertising for Good helps non-profits reach their goals with communications and marketing strategies. Thirdly, the firm connects non-profit organizations and corporations together. The final aspect is one that is the most interesting, and also has the most potential, because of how Advertising for Good can make the most of their available resources.
Some of Advertising for Good’s clients have included: Atlanta Ballet, a center for dance education; MAP International, a global Christian organization focusing on providing health solutions to 119 developing countries; and L.E.A.D. Uganda, a student-led organization that focuses on Ugandan youth.
Advertising for Good also has a blog that intersects the advertising and social change worlds. It’s a social media resource that covers both big businesses that are socially-conscious in their marketing strategy and diary-style entries on how Advertising for Good came to be the inspiring business that it is.
If more and more companies like Advertising for Good continue to emerge, it will open a a new space that redefines what marketing and advertising mean—and the social changes that they can make.
Contact Information:
Advertising for Good Website
King Plow Arts Center
881 W. Marietta St., T-107
Atlanta, Georgia 30318
United States
Advertising for Good splits its business plan into three different, but connected, aspects. Firstly, the company promotes purpose-based action plans for corporations. Secondly, Advertising for Good helps non-profits reach their goals with communications and marketing strategies. Thirdly, the firm connects non-profit organizations and corporations together. The final aspect is one that is the most interesting, and also has the most potential, because of how Advertising for Good can make the most of their available resources.
Some of Advertising for Good’s clients have included: Atlanta Ballet, a center for dance education; MAP International, a global Christian organization focusing on providing health solutions to 119 developing countries; and L.E.A.D. Uganda, a student-led organization that focuses on Ugandan youth.
Advertising for Good also has a blog that intersects the advertising and social change worlds. It’s a social media resource that covers both big businesses that are socially-conscious in their marketing strategy and diary-style entries on how Advertising for Good came to be the inspiring business that it is.
If more and more companies like Advertising for Good continue to emerge, it will open a a new space that redefines what marketing and advertising mean—and the social changes that they can make.
Contact Information:
Advertising for Good Website
King Plow Arts Center
881 W. Marietta St., T-107
Atlanta, Georgia 30318
United States
Trend Themes
1. Purpose-based Action Plans - Opportunity for corporations to implement purpose-based action plans and marketing strategies.
2. Non-profit Marketing Strategies - Opportunity for non-profit organizations to enhance their marketing and communications strategies.
3. Corporate-npo Collaborations - Opportunity for corporations and non-profit organizations to collaborate and achieve common goals.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising firms to develop social mission-based business models.
2. Non-profit - Disruptive innovation opportunity for non-profit organizations to partner with advertising firms to increase awareness of their cause.
3. Corporate Social Responsibility - Disruptive innovation opportunity for corporations to redefine their marketing strategies based on social responsibility.
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