Do Good Advertising is Socially and Environmentally Conscious
Tiana Reid — November 19, 2010 — Social Good
References: dogoodadvertising & clearlyso
Social businesses, enterprises and organizations need advertising too, but a lot of ad firms have a bad rap for trickery and coercion. Do Good Advertising offers advertising and graphic design services to companies and enterprises that also have a social mission. However, Do Good Advertising still strives to stay competitive, and offers numerous services including posters, outdoor publicity, exhibition and presentation materials, web design, television advertising, brochures, reports, branding, logos, stationary design, radio advertising and press advertising.
Founded in 2006 by graphic designer Richard Rogers and copywriter Stephen Simpson, Do Good Advertising has worked with a long list of clients including British Lung Foundation, Children in Scotland, Christian Aid, Veterinary Benevolent Fund, Waterwise, University of Glasgow, Respect Me, Glasgow Drawing Studio, and National Museums Scotland. Its main office is in the East End of Glasgow, Scotland, with a secondary office operating out of the Ethical Property Company in London, England.
Do Good Advertising has a simple environmental policy, and makes an effort to care about its community. The environmental policy is founded on basic eco tenets like recycling, reducing, reusing and avoiding car use. Do Good’s ethical policy is based on trading fairly with businesses and suppliers that share the same values. Who won’t Do Good work with? Companies and organizations that exploit (people or the environment), pollute, misinform, and/or trick people in order to increase profit.
Interestingly, while many social enterprises have extensive ethical policy outlines on their respective websites, Do Good Advertising’s policies are very simple, in an effort to be concise and to the point.
According to its website, Do Good’s advertising strategy is based on “clear simple ideas that provoke a desired response from the viewer, be it revulsion, compassion or a wry smile.” Graphic design projects focus on communicating a clear and professional message—all contributing to positive social change.
Contact Information:
Do Good Advertising Website
304 White Studios
Templeton on the Green
62 Templeton Street
Glasgow G40 1DA
Telephone: 0141-556-5192
Founded in 2006 by graphic designer Richard Rogers and copywriter Stephen Simpson, Do Good Advertising has worked with a long list of clients including British Lung Foundation, Children in Scotland, Christian Aid, Veterinary Benevolent Fund, Waterwise, University of Glasgow, Respect Me, Glasgow Drawing Studio, and National Museums Scotland. Its main office is in the East End of Glasgow, Scotland, with a secondary office operating out of the Ethical Property Company in London, England.
Do Good Advertising has a simple environmental policy, and makes an effort to care about its community. The environmental policy is founded on basic eco tenets like recycling, reducing, reusing and avoiding car use. Do Good’s ethical policy is based on trading fairly with businesses and suppliers that share the same values. Who won’t Do Good work with? Companies and organizations that exploit (people or the environment), pollute, misinform, and/or trick people in order to increase profit.
Interestingly, while many social enterprises have extensive ethical policy outlines on their respective websites, Do Good Advertising’s policies are very simple, in an effort to be concise and to the point.
According to its website, Do Good’s advertising strategy is based on “clear simple ideas that provoke a desired response from the viewer, be it revulsion, compassion or a wry smile.” Graphic design projects focus on communicating a clear and professional message—all contributing to positive social change.
Contact Information:
Do Good Advertising Website
304 White Studios
Templeton on the Green
62 Templeton Street
Glasgow G40 1DA
Telephone: 0141-556-5192
Trend Themes
1. Socially Conscious Advertising - Opportunity to cater to an emerging market of social businesses and organizations that require advertising solutions that align with their values.
2. Sustainable Advertising Practices - Opportunity to implement environmentally-friendly and ethical policies and procedures, such as recycling, reducing, and reusing materials.
3. Simplicity as a Virtue - Opportunity to stand out in the ad industry by focusing on clear and professional messaging that have a positive impact on society.
Industry Implications
1. Advertising and Marketing - An opportunity for marketing and advertising agencies to create divisions or adopt practices that cater to the social and environmentally-conscious market.
2. Social Enterprises - Opportunity to partner with ethical ad firms to promote their mission and values through effective and sustainable advertising practices.
3. Environmental Conservation - Opportunity to use sustainable advertising practices to promote environmental conservation and educate consumers about eco-friendly products and services.
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