Ideas
Explore the world's #1 largest database of ideas and innovations, with 472,701 inspiring examples.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,185 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,185 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,218 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 472,701 cutting edge ideas.

Luxury Hotel ESG Commitments

Accor is Increasing its Sustainability Efforts and Elevating Comfort

— July 15, 2024 — Eco
Accor has recently introduced new Environmental, Social, and Governance (ESG) guidelines aimed at enhancing sustainability and corporate responsibility across its global operations. A key component of these guidelines is a mandatory 6-hour training program designed to educate employees on sustainable practices and the importance of ESG principles. This training ensures that all staff members are equipped with the knowledge and skills necessary to contribute to Accor’s sustainability goals. Additionally, Accor emphasizes open communication, encouraging transparent dialogue between management, employees, and stakeholders to foster a culture of accountability and continuous improvement.

Other important aspects of Accor’s ESG guidelines include a commitment to reducing greenhouse gas emissions and achieving net-zero carbon emissions by 2050. The company also focuses on biodiversity conservation, waste reduction, and water management to minimize its environmental impact. Socially, Accor aims to promote diversity, equity, and inclusion within its workforce, while also supporting local communities through various initiatives. Governance measures include robust oversight mechanisms to ensure compliance with ESG standards and regular reporting on progress to maintain transparency and build trust with stakeholders.

Image Credit: Accor
Trend Themes
1. Sustainable Training Programs - The mandatory 6-hour training program highlights an emerging trend in comprehensive employee education on ESG principles.
2. Corporate Transparency Initiatives - The push for open communication and transparent dialogue is setting a new standard for corporate accountability.
3. Net-zero Commitments - Accor's ambition to reach net-zero carbon emissions by 2050 reflects a growing commitment within the hospitality industry to aggressive climate targets.
Industry Implications
1. Hospitality - Enhanced sustainability efforts are transforming operational models within the hospitality industry, promoting eco-friendly practices.
2. Corporate Training - The rise of mandatory sustainability training programs suggests a boom in demand within the corporate training industry.
3. Environmental Services - Accor's focus on biodiversity, waste reduction, and water management emphasizes new opportunities within the environmental services sector.
4
Score
Popularity
Activity
Freshness