B Condoms Melds Social Responsibility with Branding
Tiana Reid — January 10, 2013 — Social Good
B Condoms is another social business that has taken safe sex into its mission. Don't get confused with Lifestyle or Trojan, however, the brands in line with this business are more so brands like GLYDE, a vegan condom company, ConCon.org, an online store that uses the now ubiquitous one-for-one model, and the ever popular to the eye, Sir Richard's Condoms.
But B Condoms is seemingly trying to add a different spin to the mix when it comes to marketing, that is, the slogan is "where luxury meets social responsibility." How exactly can condoms be luxurious? Perhaps in part because they're sold at Whole Foods. Either way, the social responsibility component comes in through part of sales going toward sex education, testing and prevention campaigns with communities in need.
Content Information
B Condoms website
B Condoms on Facebook
B Condoms on Twitter
But B Condoms is seemingly trying to add a different spin to the mix when it comes to marketing, that is, the slogan is "where luxury meets social responsibility." How exactly can condoms be luxurious? Perhaps in part because they're sold at Whole Foods. Either way, the social responsibility component comes in through part of sales going toward sex education, testing and prevention campaigns with communities in need.
Content Information
B Condoms website
B Condoms on Facebook
B Condoms on Twitter
Trend Themes
1. Luxury-marketed Contraceptives - There is a trend in the market for high-end branded contraceptive products, presenting an opportunity to create innovative sexual health products that cater to a more upscale market.
2. Socially Responsible Branding - The trend of socially responsible branding, as exemplified by B Condoms, presents an opportunity for businesses to combine philanthropy with brand development.
3. Vegan and Ethical Contraceptives - The trend for vegan and ethically-produced contraceptives highlights the opportunity to cater to consumers who prioritize the ethical production of sexual health products.
Industry Implications
1. Sexual Health - As a producer of luxurious and socially responsible contraceptives, companies in the sexual health industry have the opportunity to tap into a more affluent market while making a positive difference in communities in need.
2. Philanthropy and Social Enterprise - Philanthropic and social enterprises can benefit from exploring ways to create luxury-branded products that align with their social missions.
3. Consumer Packaged Goods - Consumer packaged goods companies can benefit from adopting a socially responsible branding strategy to appeal to a broader range of consumers who prioritize ethical production and philanthropy.
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