Belgium is more than beer, chocolate, and waffles. The country of 10 million people, split dead-center between the Flemish and the French-speakers, has certainly made it loud and clear that they have plenty of brilliant ideas to unleash on us all. From racy advertising campaigns to out-of-the-box architecture, the country is not the boring meeting ground for grey-haired politicians as the media often makes of it.
Antwerp is quite possibly the one and only unpretentious fashion-genius capital of the world, and the medieval beauty of Ghent and Brugge are unmatched. Admittedly, my love for a Belgian man makes me oblivious to the bone-chilling winters, but the colorful intermix of Brussels leaves no excuses for missing this destination.
48 Beloved Belgian Innovations
47
Too Close Up Ads
2 Funny Binoculars Campaigns
46
Rent a Wife
Finally There's Hope
45
Political Shockvertising
"Hillary Obama" to Promote University
44
Floating Ecopolis for Climate Refugees
The Lilypad
43
Mutant Human Fish
"Stop Climate Change Before it Changes You" Campaign
42
27 Martin Margiela-Related Marvels
Belgian Boomer Fashion Designer is Elusive But Not Irrelevant
41
Talking Genitals Push Safe Sex
'Rebel Penis' by MTV Staying Alive Campaign
40
Octopus Couture
Gothic Squid Fashion is Complete with Tentacles
39
Automobile Fashion
The Mercedes Benz 'Dream Factory'
38
Mechanical Steampunked Sculptures
Fantastic Contraptions by Stephane Halleux
37
Belgium On eBay
Bid Reached $14M
36
Bagvertising
Buy Crime Book, Get Gun Bag
35
Grimm Fairytale Photography
Dead Princess by Bruno Vilela
34
Suggestive Sizevertising
Deleye Stuffs Tighty Whiteys With Socks
33
Selling Tattooed Skin
Virgin Mary Tattoo on Man's Back Sells for $218,000
32
Giant Human Nest
Benjamin Verdonck's Skyscraper Nest
31
Lingerie Couture
Carine Gilson's Sexy Line is Handmade by Belgium Maidens
30
Creative Business Cards
Lego Brick Card
29
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
28
Famous Apples to Promote Cereal
Eve & Snow White for Kellogs
27
Alley Houses
8 Ft Wide, 4 Story Home
26
Light Show Architecture
The Dexia Tower's Giant Light Show
25
Monks Create Cult Brand
Rare Beer By Appointment Only
24
Inappropriately Funny Animal Humor
TMF 'Reincarnation Sucks' Campaign
23
Interactive Gaming Urinals
Place to Pee
22
7,500 Litres of Free Flowing Champagne
World's Largest Champagne Fountain
21
Interactive Papercraft Campaigns
Stella Artois for the Holidays
20
Sexvertising Organ Donation
Is ‘Reborn To Be Alive' Cheeky or Indecent?
19
Cheeky PSAs
Sensoa Teen STD Ad
18
Movie Themed Ice Sculptures
Frozen Harry Potter and Dumbledore
17
Stop-Motion Tealight Candle Fireworks
Electrabel Delight Video to Celebrate New Year's Eve
16
Convertible Furniture
The 'SwiTCH Table & Chair'
15
Social Network for Gen Z
Foops! Has Unborn Members
14
Human Fires for Awareness
BBQ Stunt for Burn Victims
13
Eco-Friendly Plush Webcam
United Pepper of Belgium (CES 2008)
12
Rent Anything Online
Zilok Marketplace
11
Billboards out of Bottles
Carlsberg Ad Promotes New Bottles
10
Ashvertising
Capitalizing On Smoking Bans
9
Human Trafficking PSAs
Samilia Foundation ‘Attached to Work' Campaign
8
Reshaping Nature
Square Tree Trunks for Modern Efficiency
7
Current Events Parody Ads
eBay 'Bush Shoe' Ad Inspired by 'Sock and Awe'
6
Fragrances Against AIDS
Six Scents Charity Scents
5
Accident-Avoiding Smart Cars
Michelin "Chess" Car
4
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
3
Accidental Guerrilla TV Ads
Clean Drinking Water by Music is Life
2
Mine Detecting Rats
Belgian Charity Apopo trains African Giant Rats
1
Crowdsourced Corporate Layoffs
Creative Agency Launches Internet Firing Squad
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Decadent Multitextured Ice-Cream Snacks
Häagen-Dazs Debuts its 'Belgian Waffle Cones'
Olympics-Inspired QSR Menus
The Mcdonald's France Global Menu Celebrates Paris 2024
Specialized Canadian Jars
Nutella Unveils the 'Savor the Beauty of Canada' Campaign
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Nostalgic 70s-Inspired Apartments
The House Special Studio Designs a Compact Apartment
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
World-Renowned Chocolate Destinations
Lindt Home of Chocolate Offers a Sweet Immersive Experience
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
Beautified Community Spaces
Sephora Canada's Beauty at The Bentway Revitalizes Outdoor Space
Las Vegas Cognac Pop-Ups
LOUIS XIII Cognac Hosts an Exclusive Vegas Boutique Pop-Up
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Globally Influenced Perfume Books
A Perfume Atlas is Curated by LV and Jacques Cavallier Belltrud
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Retro Nightlife-Inspired Hotels
Necchi Architecture Designs the Hôtel Château d'Eau
Sleek Monochromatic Footwear Designs
CamperLab Draws Attention to its Caramba Footwear
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Tourist Destination Predictions
BonusFinder Canada Used Technology to Predict the Future
Luxury Beauty Houses
Chanel Unveils First House of Beauty Destination in Paris
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Summer-Inspired Coffee Machines
Nespresso & PANTONE Drop an Unforgettable Mediterranean Summer
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
Exclusive Canadian Breakfast Items
Starbucks Debuts its Winter Menu Featuring Pancakes and Waffles
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Colorfully Inflatable Art Installations
This Year's BlowUp Art The Hague Marks its Third
Luxuriously Refined Romanesque Hotels
Villa Geba Boutique Hotel Boasts Scenic Views of Montenegro
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Decadent Coffee-Dessert Drinks
Starbucks Offers New Chocolate and Strawberry Beverages
Fashion-Designer Chocolate Shops
Louis Vuitton Opens the Le Chocolat Maxime Frédéric in Shanghai
Enchanted Holiday Markets
Elora Transforms Historic Streets into Magical Winter Wonderland
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Luxury Airport Retail Expansions
Schiphol Airport's Lounge 2 Will Feature More Luxury Brands
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Luxury Brand Light Displays
Tiffany & Co. Lights Up Abu Dhabi with The Constellation of Love
Globally Inspired Heart Candies
Brach's Conversation Hearts Share Messages in Different Languages
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Grab-And-Go Belgian Waffles
Trader Joe's Just Dropped New Brioche Style Liège Waffles
Branded Flea Markets
IKEA Belgium is Hosting a Flea Market Across Its Eight Branches
Red Brick Apartments
Martens Willems & Humblé Architecten Design the Miller Apartment Building
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Artfully Functional Synergy Exhibitions
Muller Van Severen Presents the Frames Exhibition
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
Life-Celebrating Colorful Furniture
The BELLEVIE Collection by Fermob Honors Simplicity
Middle Eastern-Inspired Bar Designs
Delbar Buckhead Opens Its Doors in Atlanta
Indulgent Belgian Truffle Collections
Thie Belgian Truffle Ballotin Box Features 8 Varieties
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Immersive Icewine Festivals
The Niagara Icewine Festival Offers a Dynamic Mix of Winter Activities
Cafe Collaborative Sneakers
New Balance & Paperboy Paris Drop the FuelCell Super Comp Elite v4
All-Inclusive Wintry Vermont Stays
Twin Farms Introduced 'The Art of a Vermont Winter'
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Refreshed Retreat Interior Designs
THE AFICIONADOS and Nicemakers Design the Brecon
Chocolate Spread Hot Air Balloons
Nutella Hosts an Immersive Hot Air Balloon Experience in Canada
Waffle-Flavored Potato Fries
Simplot Maple City Waffle Line Reimagines a Classic Dish
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Toaster-Ready Griddle Pancakes
Belgian Boys' Griddle Pancakes Simplify European-Style Pancakes
Brazil-Inspired Charming Retail Spaces
FARM Rio Unveils a Store in London's Marylebone Village
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Glazed Belgian Home Renovations
Ae-Architecten Renovates the SL House in Ghent, Belgium
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Parisian-Inspired Donuts
Krispy Kreme Releases the Passport to Paris Collection
Elegant Global Travel Publications
Agape Destinations Guides Readers Through Elegant Global Travel
Parisian Sophisticated Fall Fashion
NN.07 Introduces the New Collection for the FW25 Season
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Gift-Wrapping Cheese Pop-Ups
The Babybelves Holiday Village Provides Festive Snack Breaks
Chocolate Honoring Museums
The Chocolate Story in Porto, Portugal is an Artisanal Destination
Gastronomy-Inspired City Aspirations
Quanzhou Wants to Become a UNESCO Creative City of Gastronomy
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Premium Flavored Cheese Spreads
BelGioioso Offers Flavored Cheeses for Various Culinary Uses
Luxurious Bangkok Hotels
The Ritz-Carlton Debuts an Elegant Hotel in Bangkok, Thailand
Pixelated Illusion Housing
Ben Van Berkel Creates the Van B Housing with Rieder's Help
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Cartoon Reporter-Inspired Football Kits
The Belgian Away Kit is Made with Inspiration from Tintin
Snackable Pancake Bites
Belgian Boys' Bite-Sized Pancakes are a Sweet, Anytime Treat
Detailed Travel-Planning Apps
80days.me Will Design a European Adventure in Minutes
Outdoor Toronto Film Festivals
The Lavazza IncluCity Film Festival is Back from June to July
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
AI City Travel Planners
Travelicious is an AI Travel Planner Specifically for Cities
Unique Destination Initiatives
Intrepid Travel Unveiled its 'Not Hot List' for 2025
Old Montreal Winter Getaways
Experience the Magic with Gray Collection's Special Packages
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Travel-Themed Book Recommendations
Belletrist Curated The Reading Route for Trainline
Cross-Border Startup Pitching Competitions
Seoul Seeks to Ignite Global Startup Collaboration
Blue Cheese Ice Creams
Delight Chocolate’s Quebec Blue Cheese Ice Cream is Sweet and Tangy
Contemporary Collectible Designs
COLLECTIBLE Will Debut in New York City in September
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Liège-Style Diner Waffles
Denny's Berry Waffle Slam is made with Brioche Dough
Festive Belgian Chocolate Treats
These Guylian Chocolate Products are Headed to UK Retailers
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Green Tiled Extended Residences
Madam Architectuur Designs the Sofie House in Belgium
Holiday-Ready British-Made Footwear Campaigns
Church’s Holiday 2024 Campaign is Festive & Stylish
Culture-Fusion Restaurant Designs
Dorothée Meilichzon Designs the Henri Restaurant in a Hotel
Elaborate Winter Activities
The City of Harbin Debuts Its Annual Ice and Snow Festivities
Latin Quarter-Inspired Brasseries
B3 Designers Decorate the Brasserie des Pres in Paris
Heritage Interior Chocolate Shops
Built Works Opens Up a New Barnaby Shop in Covent Garden
Vibrant Playful Boutique Hotels
The YOWIE Hotel is Launched by Shannon Maldonado in Philadelphia
Handmade Romantic Baked Goods
Paris Baguette's Valentine's Day Treats Include Six Varieties
Artist-Designed Wool Blankets
Eike König Crafts a Series of Art-Inspired Blankets for Multi-Use
Sensual Luxe Fashion Boutiques
Vincent Van Duysen Designs Ferragamo's Montenapoleone Boutique
Bright Artful Cabinet Collections
Muller Van Severen Introduces the Bridges Collection
Brick-Centric Art Exhibitions
Floris Wubben Designs the Brick Collection at the Future Perfect
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
Seasonally Inspired Caramel Chocolates
Béquet Confections Caramels Come in Six Flavors
Basketry-Informed University Facades
Heatherwick Studio Designs a Building for Universidad Ean
Interconnected Brick-Clad Buildings
David Chipperfield Architects Blends Three Housing Typologies
Tranquil Secluded Retreat Designs
Nicemakers Transforms the Brecon's Interior Space
Elegant Interior Hotel Designs
Tonen Lead the Interior Design of the Hotel Bella Grande
Village-Luke Charming Hotels
Concrfete Amsterdam Designs the BoTree Hotel in London
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Retro-Tinged Montreal Restaurants
Ivy Studio Blends Vintage Details to Buvette Daphnée Restaurant
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Colorfully Transformed Homes
studio RIANKNOP Renovates a Home in Amsterdam's Slatuinenweg
Red-Cladded Bungalow Homes
Madam Architectuur Designs the Charlotte Home by Aalst
Contemporary Collectible Design Fairs
COLLECTIBLE New York Debuted in the Us in Early September
Military Base-Transformed Housing
MVRDV and Buro Harro Work on the Buitenplaats Koningsweg Project
Artful Cartoonish Canal Bridges
Artist Frankey Installs the Canal Skybridge in Amsterdam
Vibrant German Food Courts
Studio Aisslinger Designed the Le Big TamTam Food Court
Enchanting Folklore-Inspired Hotels
Marcel Wanders Designs the Kimpton BEM Hotel in Budapest
European-Inspired Urban Lofts
Ghislaine Viña Blends Modernity and Charm with New Design
Large Parisian Art Institutions
Fondation Cartier's New Flagship Location Will Be 13 X Larger
Proposed European Train Routes
A Route from Belgium to Slovakia Could Stop in 50 Cities
Cocoa-Spiked Imperial Stouts
The 'Frankie Imperial Stout' Delivers Delectably Bold Flavors