Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
References: press.paris2024.org & designtaxi
Paris 2024 will be hosting the Olympic and Paralympic Games this summer and the team showcased its official posters that capture the exciting energy of what's to come. The artwork is created by local artist Ugo Gattani, drawing in elements that show off the vibrant city and beauty of iconic French landmarks. These are unveiled at the Musée d’Orsay by President Tony Estanguet. The captivating posters tell a story and depending on where it is being viewed from, it forms an ongoing landscape of all 47 sports.
Gattoni explains, “When I was asked to design the Iconic Posters for Paris 2024, I immediately imagined a city-stadium open to the world, a suspended time in which you can wander through microcosms where Parisian monuments and sporting disciplines joyfully coexist. For me, this design has to be timeless. It is based on the golden ratio and has a strong academic foundation with a lot of architecture,” the illustrator details. “Its originality lies in its surreal and utopian aspect, both in its composition and in the thousands of details that feature in it.”
Image Credit: Paris 2024
Gattoni explains, “When I was asked to design the Iconic Posters for Paris 2024, I immediately imagined a city-stadium open to the world, a suspended time in which you can wander through microcosms where Parisian monuments and sporting disciplines joyfully coexist. For me, this design has to be timeless. It is based on the golden ratio and has a strong academic foundation with a lot of architecture,” the illustrator details. “Its originality lies in its surreal and utopian aspect, both in its composition and in the thousands of details that feature in it.”
Image Credit: Paris 2024
Trend Themes
1. Timeless Iconic Design - Exploring the concept of timeless design for celebratory event posters with a focus on surreal and utopian elements.
2. Microcosmic City-stadium Integration - Integrating city-stadium elements into artwork to create a narrative landscape for showcasing multiple sports.
3. Golden Ratio Academic Foundation - Incorporating the golden ratio and architectural principles to create visually striking and intellectually engaging designs.
Industry Implications
1. Art & Design - Opportunities for artists and designers to innovate in creating timeless and surreal event posters using architectural elements.
2. Event Management - Innovative approaches in integrating city-stadium concepts into event branding and design for a cohesive storytelling experience.
3. Tourism & Hospitality - Exploring partnerships in showcasing iconic landmarks through artistic representations to attract visitors and enhance cultural experiences.
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