Buy Crime Book, Get Gun Bag
Jeremy Gutsche — April 28, 2006 — Marketing
References: briefblog.mx
Next time you walk down the street, make sure people take you seriously by carrying a gun bag. This attention-getting bag makes it look like you are walking with a big, bad ass gun. The overall appearance is guaranteed to garner attention, thus making the bag a perfect billboard for the advertised company, in this case, ASPE.
"This bag was given when the customer bought a book by Belgium's most famous crime-writers." The agency was Duval Guillaume Brussels.
Check out Brief Blog for more examples of Bagvertising
"This bag was given when the customer bought a book by Belgium's most famous crime-writers." The agency was Duval Guillaume Brussels.
Check out Brief Blog for more examples of Bagvertising
Trend Themes
1. Attention-grabbing Marketing - Opportunity for companies to create unique and unconventional marketing campaigns to grab the attention of potential customers.
2. Creative Branding - Opportunity for companies to use unconventional items to promote and advertise their brand.
3. Branded Merchandise - Opportunity for companies to create branded merchandise that is both functional and eye-catching.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create attention-grabbing campaigns for their clients.
2. Marketing - Opportunity for marketing professionals to develop creative branding strategies for their brands.
3. Merchandising - Opportunity for companies to create unique branded merchandise to promote their brand and products.
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