Samilia Foundation ‘Attached to Work' Campaign
References: adsoftheworld & arabaquarius.blogspot
These visually disturbing anti-trafficking ads for the Samilia Foundation give another meaning to the common 'attached to your work' phrase.
The ads show trafficked workers having their skin physically attached to their work tools. The intense visual communicates the fact that these poor humans have no choice and are stuck unless we do something and combat this slavery.
The campaign was created by the McCann-Erickson ad agency, Belgium.
Implications - Public service announcements are getting racier and more controversial in order to garner more attention from the largely disinterested and critical public. The more disturbing, shocking or unpredictable these ads, or any ads for that matter, the more buzz they will receive, which is of course the ultimate goal of advertising.
The ads show trafficked workers having their skin physically attached to their work tools. The intense visual communicates the fact that these poor humans have no choice and are stuck unless we do something and combat this slavery.
The campaign was created by the McCann-Erickson ad agency, Belgium.
Implications - Public service announcements are getting racier and more controversial in order to garner more attention from the largely disinterested and critical public. The more disturbing, shocking or unpredictable these ads, or any ads for that matter, the more buzz they will receive, which is of course the ultimate goal of advertising.
Trend Themes
1. Controversial Psas - Using controversial and visually disturbing public service announcements to increase awareness for important causes.
2. Anti-trafficking Campaigns - Creating campaigns and ads that bring awareness to the issue of human trafficking and modern slavery.
3. Innovative Ad Campaigns - Developing innovative ways to motivate audiences to engage with important issues and causes through advertising.
Industry Implications
1. Advertising - Creating visually stimulating and emotionally compelling ads to capture the attention of audiences and raise awareness about important issues.
2. Human Rights - Advocating for and working towards the protection and advancement of human rights, especially in the context of modern slavery and human trafficking.
3. Nonprofit Organizations - Supporting the work of nonprofit organizations that seek to combat human trafficking and modern slavery by providing resources and funding for impactful campaigns.
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