The Belgian Away Kit is Made with Inspiration from Tintin
References: tintin & designtaxi
adidas designed a new Belgian away kit for Euro 2024 and it is inspired by one of the most beloved characters from the country. Tintin is a cartoon or a young reporter by Hergé and he is the latest influence on the national football team. The bright red tones are replaced by the calm blues.
The jersey has a base of sky blue with crisp white details in contrast at the collar, which references Tintin's iconic attire. The shorts follow the same color palette as it is complete in a rich brown tone that mimics the character's outfit even further. It is complete with a pair of classic white socks to finish the entire look.
Image Credit: Tintin
The jersey has a base of sky blue with crisp white details in contrast at the collar, which references Tintin's iconic attire. The shorts follow the same color palette as it is complete in a rich brown tone that mimics the character's outfit even further. It is complete with a pair of classic white socks to finish the entire look.
Image Credit: Tintin
Trend Themes
1. Pop-culture Inspired Sports Apparel - adidas merges the iconic imagery of beloved cartoon characters with sports apparel, creating a nostalgic yet modern touch in the market.
2. Themed National Team Kits - National football teams adopt unique themes for their kits, offering fans a fresh and engaging way to connect with their favorite sports icons.
3. Character-based Color Schemes - Sports apparel brands use character-driven color palettes to bring an element of storytelling and emotional connection to their designs.
Industry Implications
1. Sports Apparel - The incorporation of pop culture icons into sportswear designs revitalizes product lines and attracts a broader audience beyond traditional sports fans.
2. Fashion Design - Fashion designers leverage themes and recognizable characters to create standout pieces that resonate on both nostalgic and contemporary levels.
3. Entertainment Merchandise - Merging entertainment with functional apparel taps into cross-industry collaborations, expanding market reach and enhancing brand engagement.
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