Sensoa Teen STD Ad
mediterranean — September 22, 2008 — Naughty
References: allaboutsex.be & adrants
Young people have so much to learn when it comes to sexually transmitted diseases. This Belgian PSA by ad agency Boondoggle for Sensoa tries to educate teenagers and youngsters about a common sex-ed question--whether STDs can be transferred through swallowing semen--with a very tongue-in-cheek approach.
The unorthodox PSA's art direction makes use of the fact that most teenagers don't think with their brains before jumping into things, especially when it comes to sex.
Implications - XX.
After all, sexual intercourse can be a really awkward thing for most people to talk about, and with such psa's that add a bit of humor to the topic really do work well. Sensoa Teen STD Ad can be seen as both informative as well as relatable to a young age demographic.
The unorthodox PSA's art direction makes use of the fact that most teenagers don't think with their brains before jumping into things, especially when it comes to sex.
Implications - XX.
After all, sexual intercourse can be a really awkward thing for most people to talk about, and with such psa's that add a bit of humor to the topic really do work well. Sensoa Teen STD Ad can be seen as both informative as well as relatable to a young age demographic.
Trend Themes
1. Sexually Explicit Psas - There is an emerging trend of using humorous and provocative public service announcements to educate young people about sexually transmitted diseases.
2. Unconventional Art Direction - Ad agencies are increasingly using non-traditional art direction to capture the attention of young people and deliver important messages about sexual health.
3. Youth-centric Education Campaigns - There is a growing trend towards creating educational campaigns aimed directly at young people, giving them the information they need to make informed choices about their sexual health.
Industry Implications
1. Advertising - Ad agencies have the opportunity to disrupt traditional advertising methods by using unconventional approaches to promote important public health messages.
2. Public Health - The healthcare industry can create more youth-centric campaigns to increase awareness and prevention of sexually transmitted diseases in the younger demographic.
3. Education - Educational institutions have the opportunity to create more engaging and interactive sexual health education programs that appeal to young people's sense of humor and relatability.
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