A Perfume Atlas is Curated by LV and Jacques Cavallier Belltrud
References: us.louisvuitton & highsnobiety
Louis Vuitton presents a look at its latest coffee table book developed with the help of Jacques Cavallier Belletrud -- a Perfume Atlas is much more than it appears to be. It is a 380-page volume that explores the scents and raw materials that form some of the house's most iconic fragrances. Belletrud is the in-house master perfumer and takes readers on a global tour of the fragrance's influence and where the ingredients were sourced.
The book also features visuals and photographs of when the perfumer heads to "Sri Lanka for cinnamon, the Ivory Coast for cacao (a key note in Louis Vuitton's fragrance Nouveau Monde), Tunisia for neroli (Imagination), and France — specifically Grasse, the world's perfume capital — for rose and jasmine (Rose des Vents and Apogée, respectively)."
Image Credit: Louis Vuitton
The book also features visuals and photographs of when the perfumer heads to "Sri Lanka for cinnamon, the Ivory Coast for cacao (a key note in Louis Vuitton's fragrance Nouveau Monde), Tunisia for neroli (Imagination), and France — specifically Grasse, the world's perfume capital — for rose and jasmine (Rose des Vents and Apogée, respectively)."
Image Credit: Louis Vuitton
Trend Themes
1. Global Sourcing Fragrances - Opportunity for brands to highlight sustainable sourcing practices and appeal to eco-conscious consumers.
2. Luxury Coffee Table Books - Chance for companies to create exclusive, visually stunning books to enhance brand storytelling and engage customers.
3. Scent Exploration Journeys - Potential for immersive experiences that connect consumers with the origins and stories behind fragrances.
Industry Implications
1. Fragrance - Innovative ways for perfume companies to communicate their heritage and craftsmanship through multimedia platforms.
2. Publishing - New avenues for publishers to collaborate with luxury brands and create immersive content experiences beyond traditional books.
3. Travel - Emerging opportunities for travel companies to curate fragrance-themed tours and experiences for scent enthusiasts.
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