Krispy Kreme Releases the Passport to Paris Collection
Debra John — July 18, 2024 — Marketing
References: krispykreme & qsrmagazine
Krispy Kreme is launching the 'Passport to Paris' collection of French-inspired doughnuts this summer, aimed at evoking the flavors and atmosphere reminiscent of Paris.
The Passport to Paris Specialty Dozen includes "a curated selection of 12 doughnuts: 3 Crème Brûlée, 3 Double Chocolate Éclair, 3 Raspberry & Vanilla Crème, and 3 Original Glazed." Each doughnut is crafted to capture the essence of French pastry and its unique flavor profiles.
This collection is particularly aligned with the upcoming 2024 Paris Olympics, showcasing the cultural and culinary spirit of Paris. As the city prepares to host this global event, Krispy Kreme's Passport to Paris Collection celebrates French cuisine and culture, providing customers with a culinary journey that embodies the excitement and cultural richness associated with the Paris Olympics.
Image Credit: Krispy Kreme
The Passport to Paris Specialty Dozen includes "a curated selection of 12 doughnuts: 3 Crème Brûlée, 3 Double Chocolate Éclair, 3 Raspberry & Vanilla Crème, and 3 Original Glazed." Each doughnut is crafted to capture the essence of French pastry and its unique flavor profiles.
This collection is particularly aligned with the upcoming 2024 Paris Olympics, showcasing the cultural and culinary spirit of Paris. As the city prepares to host this global event, Krispy Kreme's Passport to Paris Collection celebrates French cuisine and culture, providing customers with a culinary journey that embodies the excitement and cultural richness associated with the Paris Olympics.
Image Credit: Krispy Kreme
Trend Themes
1. Cultural Cuisine Collections - Brands are embracing themed collections that celebrate international cuisines, offering consumers a unique and culturally immersive experience.
2. Event-tied Product Launches - Aligning new product releases with major global events can enhance brand visibility and create a sense of excitement and relevance.
3. Flavor Innovation - Experimenting with diverse and authentic flavor profiles inspired by different cultures can attract adventurous eaters and offer a fresh take on familiar products.
Industry Implications
1. Food & Beverage - This sector can harness international event tie-ins to offer limited-edition products that appeal to consumers' adventurous palates.
2. Event Marketing - Marketing aligned with global cultural events can provide brands with unique opportunities to engage with a broader audience.
3. Culinary Tourism - Crafting products that evoke the tastes and experiences of travel destinations can tap into the growing consumer interest in culinary tourism.
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