Capitalizing On Smoking Bans
Alex Covert — June 17, 2008 — Marketing
References: ashvertising & springwise
Smoking bans are fast becoming an international trend. Museums, retail shops, and government buildings have been smoke-free for a while. But now, spaces traditionally known for their smoky air such as bars and restaurants are finding themselves smoke-free as well.
If smokers have to congregate in one spot, this opens up the opportunity to communicate a message - in particular, an advertisement. Belgium-based Ashvertising, hopes to do just that. They have produced an outdoor ashtray/television combo in which news and advertisements could be displayed.
If smokers have to congregate in one spot, this opens up the opportunity to communicate a message - in particular, an advertisement. Belgium-based Ashvertising, hopes to do just that. They have produced an outdoor ashtray/television combo in which news and advertisements could be displayed.
Trend Themes
1. Smoking Bans - Opportunity to create and promote new businesses offering alternative products for smokers who can no longer smoke in previously allowed areas.
2. Ashvertising - Opportunity to create new advertising platforms that can target smokers congregating in designated smoking areas due to smoking bans.
3. Outdoor Advertising - Opportunity to create more interactive and engaging outdoor advertising through the use of technology and innovative displays.
Industry Implications
1. Advertising - Innovative smoking ban-compliant advertisement options such as the ashtray/television combo created by Ashvertising.
2. Tobacco - Create more smoke-free alternatives and products that appeal to smokers to use in designated smoking areas due to smoking bans.
3. Technology - Develop new technologies to create engaging and interactive displays for advertising indoors and outdoors.
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