Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Top 100 Drinking Trends in May

From Calming Botanical Waters to All-Natural Living Sodas

— May 28, 2023 — Lifestyle
The May 2023 drinking trends are shaping up to provide plenty of refreshment during the spring and summer with a focus on convenience, health and exploring alternatives. Beverage innovations that are gaining momentum include single-serve, take-anywhere cocktails and drinks in cans with unique ingredients and better-for-you benefits.

From alternative social tonics to low-ABV drinks, consumers with wellness on their minds are finding new ways to reduce or replace their usual alcoholic beverages. Brands are exploring classic beverages with a twist in the form of cannabis-infused lemonades and iced teas.

Consumer thirst for refreshingly different drinking experiences is inspiring brands and creators alike to craft savory, umami cocktail recipes like the viral Classic Espresso Martini or the Maisel Tov Martini, a pastrami-inspired cocktail that pays tribute to The Marvelous Mrs. Maisel.
7.5
Score
Popularity
Activity
Freshness
99
Berry-Laden Hefeweizen Beers
Berry-Laden Hefeweizen Beers
This Beer Uses Real Raspberries For a Delectably Tart & Sweet Taste
<
98
Fruity Supermarket Beers
Fruity Supermarket Beers
SEVEN BRO7HERS Unveils Two Fruit-Forward Beers for ALDI Customers
<
97
Mountain-Inspired Northwest IPAs
Mountain-Inspired Northwest IPAs
This Proudly Washingtonian IPA is Designed For Outdoor Enjoyment
<
96
Wine-Inspired Gin Spirits
Wine-Inspired Gin Spirits
Mallard Point’s Pinot Noir Gin is Steeped on Surplus Pressed Grapes
<
95
Chai-Concentrated Beverage Mixes
Chai-Concentrated Beverage Mixes
The Republic of Tea Introduces the Tablespoon Chai Concentrate
<
94
Easy-Drinking American Lagers
Easy-Drinking American Lagers
The 'Sloop Premium' Beer is Designed For Casual Summertime Sipping
<
93
Aromatically Juicy IPAs
Aromatically Juicy IPAs
The 'Straight Up' IPA Combines a Hazy Character and Tropical Flavor Notes
<
92
Over-the-Top Easter Desserts
Over-the-Top Easter Desserts
Serendipity3 & PEEPS Teamed Up to Create an Easter Beverage
<
91
Delectable Double IPAs
Delectable Double IPAs
This Year-Round IPA Uses Dry-Hopping For An Enhanced Flavor
<
90
Bartender-Quality Martini Cocktails
Bartender-Quality Martini Cocktails
The Grey Goose Classic Martini Cocktail is Ready to Serve
<
89
Refreshing Iced Teas
Refreshing Iced Teas
DAVIDsTEA Offers a Variety of Fan-Favorite Iced Tea Blends for Spring
<
88
Versatile Moonshine Spirits
Versatile Moonshine Spirits
MoShine is a New Moonshine Brand by Nelly
<
87
Refreshing Mexican-Style Lagers
Refreshing Mexican-Style Lagers
Anchor Brewing Co.'s San Pancho is Crisp & Approachable
<
86
Hop-Heavy Non-Alcoholic IPAs
Hop-Heavy Non-Alcoholic IPAs
This Beer Offers a Hoppy Punch Without Any Alcohol Content
<
85
Barrel-Aged Imperial IPAs
Barrel-Aged Imperial IPAs
The '120 Minute IPA' is Aged In Samuel Adams Utopias Barrels
<
84
Consumer-Driven Whiskeys
Consumer-Driven Whiskeys
Chicken Cock Whiskey Double Oak Kentucky Whiskey is Aged for Eight-Years
<
83
Refreshing Whisky Cocktails
Refreshing Whisky Cocktails
The Whitebox Whisky Highball Elevates a Classic Whisky Cocktail
<
82
Updated Canned Cocktail Lines
Updated Canned Cocktail Lines
Dogfish Head Released a New Grapefruit & Pomegranate Vodka Crush
<
81
Self-Service Beer Taprooms
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
<
80
Canned Cocktail-Style Drinks
Canned Cocktail-Style Drinks
Slingers Signature Cocktails are Malt-Based 8.0% ABV Drinks
<
79
Frosty Watermelon Lemonades
Frosty Watermelon Lemonades
Chick-fil-A Has Just Launched 3 New Flavor Twists
<
78
Ready-to-Drink Hard Punches
Ready-to-Drink Hard Punches
Tampico Hard Punch is a New Flavored Malt Beverage for Adults
<
77
Immunity-Focused Beverage Blends
Immunity-Focused Beverage Blends
JOYÀ Debuts a New Immunity-Focused Superblend and a Rebrand
<
76
Rejuvenated Heritage Lagers
Rejuvenated Heritage Lagers
This German Lager Uses Heirloom Varieties Of Yeast and Malt
<
75
Agave Wine Margaritas
Agave Wine Margaritas
Bright Cellars Created Ready-to-Drink Day & Night Margaritas
<
74
Non-Alcoholic Blackberry Ciders
Non-Alcoholic Blackberry Ciders
This Tasty Cider is Made With Apple Cider Vinegar & Monk Fruit
<
73
Fruit-Forward Bottled Beverages
Fruit-Forward Bottled Beverages
Starbucks is Launching its Famous Pink Drink in a Bottled Format
<
72
Sustainable Perennial Grain Whiskeys
Sustainable Perennial Grain Whiskeys
The Tattersall Kernza Whiskey Uses 100% Kernza Grains
<
71
Honey-Infused Blonde Beers
Honey-Infused Blonde Beers
This Belgian-Style Beer Uses Locally Sourced Honey and Wildflower
<
70
Radical 80s-Inspired Cocktails
Radical 80s-Inspired Cocktails
On The Rocks Debuts a Midori Sour Cocktail in a RTD Format
<
69
Natural Electrolyte Water Drops
Natural Electrolyte Water Drops
Mayu Minerals' Electrolyte Blend Features No Added Sugars
<
68
Organic Cocktail-Inspired Seltzers
Organic Cocktail-Inspired Seltzers
Barbet Offers Elevated Sparkling Waters in 3 Tasty Flavors
<
67
Reinvigorated Cognac Campaigns
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
<
66
Whisky Hard Seltzers
Whisky Hard Seltzers
Flaviar's HaiBall is a Hard Seltzer for Whisky Lovers
<
65
Customizable Oat Milks
Customizable Oat Milks
Oatmax Alters Its Recipes Based on Customer Needs
<
64
Audio-Guided Wine Experiences
Audio-Guided Wine Experiences
Djuce Launches a 25 Minute-Long Audio Wine-Tasting Experiment
<
63
Dual-Colored Melon Frappuccinos
Dual-Colored Melon Frappuccinos
Starbucks Japan's Melon Frappuccino Has a Pulpy Base
<
62
Honey Melon Vodkas
Honey Melon Vodkas
Cîroc Honey Melon Reimagines the Country Club Experience for Everyone
<
61
Canned Bermuda-Themed Cocktails
Canned Bermuda-Themed Cocktails
The Goslings Dark ‘n Stormy Cocktails Come in Three New Flavors
<
60
Premium Tequila Revamps
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
<
59
Preservative-Free Fruit Waters
Preservative-Free Fruit Waters
Real Fruit Water Pairs Farm-Picked Ingredients & Fresh Spring Water
<
58
Pastrami-Inspired Martinis
Pastrami-Inspired Martinis
Grubhub's Maisel Tov Martini Marks the The Marvelous Mrs. Maisel Finale
<
57
Cardamom Spiced Cold Brews
Cardamom Spiced Cold Brews
The Coffee Bean & Tea Leaf Added a New Cardamom Cold Brew for Spring
<
56
Crisp Non-Alcoholic Lagers
Crisp Non-Alcoholic Lagers
Peroni's Alcohol-Free 'Nastro Azzurro' Uses Italian-Grown Maize
<
55
Parmesan Espresso Martinis
Parmesan Espresso Martinis
This Version of the Classic Espresso Martini is Topped with Cheese
<
54
Aperitif-Inspired No-Alcohol Spirits
Aperitif-Inspired No-Alcohol Spirits
Botivo is a Small-Batch Botanical Drink Inspired by Aperitifs
<
53
Garment-Inspired Drink Holders
Garment-Inspired Drink Holders
Puffin Drinkware 'The Aloha' Comes in Two Hawaiian-Themed Styles
<
52
Spicy-Sweet Energy Drinks
Spicy-Sweet Energy Drinks
Dutch Bros' Mangonada Rebel Takes Cues from a Mexican Treat
<
51
Clean Energy Drink Mixes
Clean Energy Drink Mixes
VivaStix Instant Energy + Electrolytes Delivers a Boost on the Go
<
50
Quick Cold Brew Makers
Quick Cold Brew Makers
Dash is Introducing a New Coffee Maker for National Cold Brew Day
<
49
Luxurious Daytime Tequilas
Luxurious Daytime Tequilas
Tequila Don Julio Rosado is for Daytime Celebrations
<
48
Refreshing Whiskey Canned Cocktails
Refreshing Whiskey Canned Cocktails
Darco Spirits Introduces Beach Whiskey Canned Cocktails
<
47
Puply Fruit-Flavored Lemonades
Puply Fruit-Flavored Lemonades
McDonald's Canada is Offering New Fruit Splash Beverages for Spring
<
46
Earthily Aromatic Lager Beers
Earthily Aromatic Lager Beers
This Lager Combines Floral & Arboreal Elements For a Rounded Profile
<
45
Premium Cold-Pressed Juice Mixers
Premium Cold-Pressed Juice Mixers
Fresh Victor Boasts a Variety of Interesting Flavors
<
44
Minimalist French Press Designs
Minimalist French Press Designs
Simpli Press by Made Simpli Embraces Beauty and Minimalism
<
43
Convenience-Focused Bottle Slings
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
<
42
Organic Fruit-Flavored Energy Drinks
Organic Fruit-Flavored Energy Drinks
GURU Organic Energy Launch GURU Theanine Fruit Punch
<
41
Caffeinated Cannabis Beverages
Caffeinated Cannabis Beverages
These Deep Space Cannabis Drinks Have Naturally Occurring Caffeine
<
40
Pickleball Recovery Drinks
Pickleball Recovery Drinks
DINK is the Exclusive Isotonic Beverage of USA Pickleball
<
39
Lively Soda Rebrands
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
<
38
All-Natural Living Sodas
All-Natural Living Sodas
FHIRST is a Zero-Sugar Functional Beverage with Probiotics & prebiotics
<
37
Single-Serve Rum Cocktails
Single-Serve Rum Cocktails
Tip Top's Jungle Bird Cocktail is Tropical with Refreshing Acidity
<
36
Canned Caribbean Rum Cocktails
Canned Caribbean Rum Cocktails
The Red Stripe Cocktails Come in Two Caribbean-Inspired Flavors
<
35
Cheddar-Topped Cocktails
Cheddar-Topped Cocktails
Skyy Vodka Shared a Cheddar Espresso Martini Recipe for April Fool's Day
<
34
Frosted Italian Ice Drinks
Frosted Italian Ice Drinks
Fazoli’s Frosted Italian Ices Come in Three New Flavor Variations
<
33
Ready-to-Drink Pineapple Beverages
Ready-to-Drink Pineapple Beverages
The Starbucks Paradise Drink Comes in a Ready-to-Drink Format
<
32
Organic Tea Gift Boxes
Organic Tea Gift Boxes
Clipper Teas Debuts a New Selection Box with Best-Selling Organic Infusions
<
31
Reusable Aperitif Bottles
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
<
30
Immersive Spiced Rums
Immersive Spiced Rums
The Kraken Gold Spiced Rum Evokes an Unforgettable Aroma & Flavor
<
29
Cognition-Boosting Coffees
Cognition-Boosting Coffees
Zurge is a New Functional Coffee by Zurvita with Brain Health Benefits
<
28
Single-Serve Coffee Bags
Single-Serve Coffee Bags
Chamberlain Coffee Boasts Cold Brew Singles of Its Fluffy Lamb Vanilla
<
27
Flavored Kefir Waters
Flavored Kefir Waters
Kindred Cultures Offers Probiotic-Infused Kefir Waters in 4 Flavors
<
26
Multi-Textured Dessert Shakes
Multi-Textured Dessert Shakes
White Castle's Shake Parfaits Have Cookie or Butter Cake Bits
<
25
Lychee Boba Tea Drinks
Lychee Boba Tea Drinks
Yoshinoya Has a New Strawberry Lychee Fruit Tea Boba Drink
<
24
Calming Botanical Waters
Calming Botanical Waters
moment Specializes in Adaptogenic and Nootropic Drinks
<
23
Tri-Spout Latte Art Pitchers
Tri-Spout Latte Art Pitchers
This Pitcher Comes In Three Spout Configurations For Detailed Pours
<
22
Buy-One-Share-One QSR Offers
Buy-One-Share-One QSR Offers
Starbucks offers Buy One Get One Half Price Promo For a Limited Time
<
21
Clean Ingredient Sparkling Waters
Clean Ingredient Sparkling Waters
Nixie is an Organic Sparkling Water Free from Preservatives
<
20
Kid-Friendly Seltzer Beverages
Kid-Friendly Seltzer Beverages
Polar Seltzer's SeltzerJR Range Features Six Flavor Varieties
<
19
Italian-Style Festival Piazzas
Italian-Style Festival Piazzas
The Aperol Spritz Piazza Brings a Taste of Italy to Coachella
<
18
Cannabis-Infused Spirits
Cannabis-Infused Spirits
Nowadays is the First Nationally Available Cannabis-Infused Spirit
<
17
Premium Canned Tequila Beverages
Premium Canned Tequila Beverages
Tequila Cazadores Launches New Premium Canned Cocktails
<
16
Sunset-Inspired Frozen Beverages
Sunset-Inspired Frozen Beverages
Dairy Queen Just Added the Summertime Sunset Twisty Misty Slush
<
15
Ready-to-Sip Espresso Martinis
Ready-to-Sip Espresso Martinis
The NightOwl Espresso Martinis Come in Two Options
<
14
Threesome Ready-to-Mix Cocktails
Threesome Ready-to-Mix Cocktails
SoNo 1420 Boasts a Delicious and Convenient Espresso Martini Box
<
13
Canned Sparkling Sakes
Canned Sparkling Sakes
Nihonsakari Japan Soda Pairs Well with Heavier Foods & Strong Flavors
<
12
Stacked Tea Kettle Designs
Stacked Tea Kettle Designs
Saki's TeaSmart® Electric Turkish Tea Kettle is Durable and Modern
<
11
Molecular Beer Printers
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
<
10
Chocolate Spread-Topped Lattes
Chocolate Spread-Topped Lattes
Tim Hortons Just Added a Hazelnut Mocha Latte Topped with Nutella
<
9
THC-Infused Summer Beverages
THC-Infused Summer Beverages
Tweed's Lemonades and Iced Teas Provide Summertime Refreshment
<
8
Organic Vitamin Waters
Organic Vitamin Waters
The Flow Vitamin Infused Water Range Includes 3 Tasty, Sugar-Free Flavors
<
7
AI-Created Natural Beers
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
<
6
Playable Beer Coasters
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
<
5
Eco-Friendly Bubble Tea Kits
Eco-Friendly Bubble Tea Kits
Tea Drops' Bubble Tea Kit Features Bagless, Dissolvable Matcha Tea
<
4
Energy-Boosting Water Enhancers
Energy-Boosting Water Enhancers
Amata Water Enhancers are Packed with Electrolytes and B Vitamins
<
3
Luxury Sipping Tequilas
Luxury Sipping Tequilas
Mayenda Was Created to Capture Lost Flavors from the Heart of the Agave
<
2
Plant-Based Energy Drinks
Plant-Based Energy Drinks
Ellianos Coffee Just Debuted New Ellianos Edge Energy Drinks
<
1
Premium Low-Calorie Spritzes
Premium Low-Calorie Spritzes
Delola Spritz by Jennifer Lopez are Shareable and Ready to Drink
<