Grubhub's Maisel Tov Martini Marks the The Marvelous Mrs. Maisel Finale
Laura McQuarrie — April 12, 2023 — Marketing
References: grubhub & prnewswire
Soon, the award-winning Prime Video series The Marvelous Mrs. Maisel will share its series finale and to help give the show a proper sendoff, Grubhub concocted an exclusive Maisel Tov Martini for fans. For the occasion, Grubhub set up the Marvelous Café, a virtual restaurant concept, and the pastrami-inspired cocktail, which fans an pre-order ahead of the series finale.
This cocktail puts a savory spin on the classic gin martini and highlights hints of caraway in the vermouth. The vegetarian-friendly cocktail also comes with a special oil that uses the ingredients found in the brine and rub of pastrami to add richness to the drinking experience.
Consumers today are increasingly curious and adventurous when it comes to cocktails, and are seeking out unique and savory flavor profiles in their drinks. This preference for more complex and savory cocktails reflects a desire for more sophisticated and nuanced drinking experiences.
This cocktail puts a savory spin on the classic gin martini and highlights hints of caraway in the vermouth. The vegetarian-friendly cocktail also comes with a special oil that uses the ingredients found in the brine and rub of pastrami to add richness to the drinking experience.
Consumers today are increasingly curious and adventurous when it comes to cocktails, and are seeking out unique and savory flavor profiles in their drinks. This preference for more complex and savory cocktails reflects a desire for more sophisticated and nuanced drinking experiences.
Trend Themes
1. Savory Cocktails - Consumers are seeking out unique and savory flavor profiles in their cocktails, presenting an opportunity for the innovation of more complex and nuanced drinking experiences.
2. Virtual Restaurants - The creation of Grubhub's Marvelous Café, a virtual restaurant concept, highlights the potential for virtual restaurants to cater to niche audiences and provide exclusive dining experiences.
3. Tv-inspired Food and Drink - The Maisel Tov Martini's tie-in with The Marvelous Mrs. Maisel finale demonstrates the potential for TV-inspired food and drink collaborations to attract fans and create exclusive products.
Industry Implications
1. Cocktail and Mixology Industry - The trend towards more savory and complex cocktails presents an opportunity for the cocktail and mixology industry to innovate and create new products that cater to consumers' evolving tastes.
2. Food Delivery and Virtual Restaurant Industry - Grubhub's Marvelous Café demonstrates the potential for food delivery and virtual restaurant companies to create exclusive dining experiences and cater to niche audiences through unique collaborations and concepts.
3. Entertainment and Media Industry - TV-inspired food and drink collaborations, like Grubhub's Maisel Tov Martini, highlight the potential for the entertainment and media industry to create new revenue streams and partnerships through branded products and experiences.
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