Slingers Signature Cocktails are Malt-Based 8.0% ABV Drinks
Laura McQuarrie — April 13, 2023 — Lifestyle
References: drinkslingers & winebusiness
Slingers Signature Cocktails is a new range of malt-based, cocktail-style drinks with a higher alcohol content and all of the convenience of a ready-to-drink canned format. Slingers is introducing itself to customers with three flavors: Bahama Mama, Peach Screwdriver and Pineapple Punch, which were mindfully made to deliver instant gratification at a great price point.
Andrea Desaulniers, manager of innovation at The Boston Beer Company, says "the brand's physical attributes – a convenient, single-serve package with a higher-than-average ABV and eye-catching graphics – make it especially suited for the convenience store class-of-trade."
The Boston Beer Company will be taking a test-and-learn, limited-market approach with Slingers so that it can capitalize on consumer demands and be receptive to customer feedback.
Andrea Desaulniers, manager of innovation at The Boston Beer Company, says "the brand's physical attributes – a convenient, single-serve package with a higher-than-average ABV and eye-catching graphics – make it especially suited for the convenience store class-of-trade."
The Boston Beer Company will be taking a test-and-learn, limited-market approach with Slingers so that it can capitalize on consumer demands and be receptive to customer feedback.
Trend Themes
1. Malt-based Ready-to-drink Cocktails - The rise of malt-based, ready-to-drink cocktails with high ABV is creating an opportunity for beverage companies to capitalize on convenience and affordability for consumers.
2. Convenient Single-serve Packaging - The trend toward single-serving packaging options provides an opportunity for companies to stand out on the shelves and appeal to consumers seeking convenience and portion control.
3. Limited-market Test-and-learn Approach - Companies can increase their chances of success by conducting market tests and seeking customer feedback to adjust products accordingly, which can lead to increased customer loyalty and satisfaction.
Industry Implications
1. Alcoholic Beverages - Beverage companies can take advantage of this trend by creating malt-based cocktails and other ready-to-drink alcoholic options to meet the demands of busy consumers seeking convenience and affordability.
2. Convenience Stores - Convenience stores can stock and market these ready-to-drink cocktail options as a way to appeal to busy, on-the-go consumers looking for quick and easy alcohol choices.
3. Product Development - Product development teams can use this trend toward ready-to-drink cocktails with higher ABV and cost-effective packaging to create innovative, affordable options that appeal to a wide range of consumer preferences and price points.
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