Oatmax Alters Its Recipes Based on Customer Needs
Laura McQuarrie — April 6, 2023 — Art & Design
References: oatmax.in & vegconomist
Oatmax, claims to have opened the first oat milk facility in India and it not only offers plain, vanilla and chocolate flavors but also products that can be customized to meet customer needs. Oatmax's unique approach to producing oat milk means that consumers benefit from products with a reduced calorie count or a formula that's better suited to cooking or use in beverages.
This alt milk is free from artificial ingredients and it is packaged in containers—glass bottles, spout pouches and pillow bag pouches—that are just as versatile as its formulas.
Oatmax is among several new plant-based companies that are getting their start in India and it signifies a growing push towards sustainable and healthier lifestyles. Going forward, Oatmilk has plans to explore the creation of other plant-based products like meat alternatives.
This alt milk is free from artificial ingredients and it is packaged in containers—glass bottles, spout pouches and pillow bag pouches—that are just as versatile as its formulas.
Oatmax is among several new plant-based companies that are getting their start in India and it signifies a growing push towards sustainable and healthier lifestyles. Going forward, Oatmilk has plans to explore the creation of other plant-based products like meat alternatives.
Trend Themes
1. Customizable Plant-based Milk - Oatmilk brands can offer customizable products to meet customer needs, allowing for differentiation and personalization in the market.
2. Sustainable Packaging - Innovations in eco-friendly packaging will be crucial to complement the growth of plant-based products and to offer consumers choices that align with their values.
3. Plant-based Protein Alternatives - As the market for plant-based products grows, there will be opportunities to innovate and create products such as plant-based meat alternatives and other non-dairy options.
Industry Implications
1. Food and Beverage - Plant-based milks and other products will continue to be a disruptive force in the traditional dairy industry as consumers shift to healthier and more sustainable options.
2. Packaging - The demand for sustainable packaging options will grow with the increasing popularity of plant-based products, creating opportunities for packaging companies to offer innovative and eco-friendly solutions.
3. Agriculture/plant-based Industry - As the demand for plant-based products continues to increase, there will be opportunities to innovate in the agriculture industry and to create new non-dairy alternatives using sustainable farming practices.
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