SEVEN BRO7HERS Unveils Two Fruit-Forward Beers for ALDI Customers
References: sevenbro7hers & retailtimes
SEVEN BRO7HERS BREWING CO. will introduce two fruit beers to ALDI locations this summer, helping kick off the sunshine-filled festivities. Beginning in early April, the brewery's 'Watermelon Wheat Beer' and 'Passion Fruit Pale' will be available across the UK. The 'Watermelon Wheat Beer' comes in at 4.5% ABV, while its Passion Fruit counterpart offers a stronger percentage, sitting at 5% ABV. Both cans are vegan, allowing a broader audience of consumers to enjoy their delicious taste.
This latest deal has been a fantastic opportunity for SEVEN BRO7HERS to collaborate with a major retailer, we have taken two of our most popular, award-winning beers, and adapted the recipe to make something unique for ALDI customers – working together to ensure we craft delicious beers that tap into their consumer price point," said Keith McAvoy, co-founder of SEVEN BRO7THERS.
Image Credit: SEVEN BRO7HERS
This latest deal has been a fantastic opportunity for SEVEN BRO7HERS to collaborate with a major retailer, we have taken two of our most popular, award-winning beers, and adapted the recipe to make something unique for ALDI customers – working together to ensure we craft delicious beers that tap into their consumer price point," said Keith McAvoy, co-founder of SEVEN BRO7THERS.
Image Credit: SEVEN BRO7HERS
Trend Themes
1. Fruity Beers - Fruit-forward beers continue to emerge as a trend for summer beer selections.
2. Vegan Alcohol - As consumers become more health-conscious, vegan beer is an innovation to consider for alcohol companies.
3. Collaborative Products - Collaborating with major retailers to create unique products for consumers is a potential disruptive innovation in the beer industry.
Industry Implications
1. Alcohol - The beer industry is continuously seeking innovative ways to introduce new products to consumers.
2. Retail - Collaborations with major retailers offer new opportunities for beer companies to tap into a broader consumer base.
3. Food & Beverage - Vegan and fruit-forward beer options present an opportunity for companies in the food and beverage industry to expand their offerings.
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