Delola Spritz by Jennifer Lopez are Shareable and Ready to Drink
Laura McQuarrie — April 5, 2023 — Pop Culture
References: DelolaLife & thedrinksbusiness
Jennifer Lopez's new company, The House of Delola, is introducing its first release with Delola Spritz, a trio of ready-to-drink cocktails that are low in calories, ready to drink and free from gluten. The premium cocktails are powered by natural botanicals and they share refreshment in varieties like Bella Berry Spiritz, made with berry, hibiscus and premium vodka; Paloma Rosa Spritz, made with grapefruit, elderflower and premium tequila and L’Orange Spritz made with orange, passionfruit and premium amaro.
The name of the spritzes come from Lopez’s nickname, Lola, and these cocktails tap into the singer, actress and dancer's fun and carefree side. As Lopez said, "I love entertaining and to relax and unwind with friends, but never found a drink that was right for me. I was in search of something that I could enjoy that fit the thoughtful way that I live my life. When I didn’t find it, I decided to create Delola."
The name of the spritzes come from Lopez’s nickname, Lola, and these cocktails tap into the singer, actress and dancer's fun and carefree side. As Lopez said, "I love entertaining and to relax and unwind with friends, but never found a drink that was right for me. I was in search of something that I could enjoy that fit the thoughtful way that I live my life. When I didn’t find it, I decided to create Delola."
Trend Themes
1. Low-calorie Ready-to-drink Cocktails - Opportunity for companies to create premium yet low-calorie ready-to-drink cocktails that use natural botanicals for conscious drinkers.
2. Celebrity-branded Liquor - Opportunity for celebrities to create their own liquor products that align with their brand for a new revenue stream.
3. Gluten-free Alcoholic Beverages - Opportunity for companies to develop alcoholic beverages that cater to those with gluten sensitivities for a wider customer base.
Industry Implications
1. Alcoholic Beverage - Opportunity for the alcoholic beverage industry to innovate with new, premium low-calorie ready-to-drink options featuring natural botanicals like Delola Spritz.
2. Celebrity Merchandising - Opportunity for the celebrity merchandising industry to expand into the liquor market with branded products that cater to the celebrity's audience and image, similar to Jennifer Lopez's Delola Spritz.
3. Gluten-free Foods and Beverages - Opportunity for companies in the gluten-free food and beverage industry to introduce more alcoholic options, like Delola Spritz, that are made without gluten for those with gluten sensitivities.
7.8
Score
Popularity
Activity
Freshness
