Starbucks is Launching its Famous Pink Drink in a Bottled Format
Starbucks has officially launched the new bottled version of its social media famous 'Pink Drink' alongside a new 'Paradise' flavor. Due to high demand, the Starbucks Pink Drink was formally introduced to the menu in 2017 after becoming a 2016 social media fad. Crafted with Strawberry Acai and coconut milk, the new 'Pink Drink' takes the popular pink-colored beverage and turns it into a new and convenient format that can be enjoyed on the go.
Elsewhere, the 'Paradise' iteration combines pineapple, passionfruit, and fruit juice to create a tropical fusion of flavors. The new drinks will be available in the ready-to-drink form at supermarkets and convenience stores for a suggested retail price of $3.67.
Interested consumers can find the new Starbucks 'Pink Drink' and 'Paradise' bottles at retail locations across the U.S.
Image Credit: Starbucks
Elsewhere, the 'Paradise' iteration combines pineapple, passionfruit, and fruit juice to create a tropical fusion of flavors. The new drinks will be available in the ready-to-drink form at supermarkets and convenience stores for a suggested retail price of $3.67.
Interested consumers can find the new Starbucks 'Pink Drink' and 'Paradise' bottles at retail locations across the U.S.
Image Credit: Starbucks
Trend Themes
1. Fruit-flavored Bottled Beverages - Opportunity for beverage companies to capitalize on the trend of consumers looking for healthy and convenient fruit-based drinks in easy to grab formats.
2. Social Media Drink Sensations - Opportunity for companies to leverage social media trends to introduce new menu items or products with unique flavors that can be shared by consumers and featured as Instagram-worthy content.
3. Ready-to-drink Beverages - Opportunity for companies to invest in ready-to-drink beverage formats to meet the needs of on-the-go consumers looking for healthy and convenient products that do not require any preparation time.
Industry Implications
1. Beverage Industry - Opportunity for beverage manufacturers and fast-food chains to introduce fruit-based drink innovations as healthier and non-alcoholic alternatives to traditional soft drinks.
2. Retail Industry - Opportunity for retailers to offer consumers ready-to-drink and healthy fruit-based drinks as a convenient and easy-to-grab option to meet the demand for healthier food and drinks.
3. Social Media Industry - Opportunity for social media platforms to create specific features that engage with food and beverage trends that can encourage users to share content such as new and unique drinks combinations.
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