FHIRST is a Zero-Sugar Functional Beverage with Probiotics & prebiotics
Laura McQuarrie — March 29, 2023 — Lifestyle
References: fhirst & foodanddrinktechnology
FHIRST Living Soda is the first all-natural, zero-sugar beverage of its kind and it's packed with gut health benefits thanks to an infusion of prebiotics and probiotics. The brand is introducing itself to the world with three vibrant flavors, Cherry Vanilla, Passion Fruit and Ginger Mandarin, which are not only refreshing but useful for bolstering digestive, immune and brain health.
With its convenient cans and bold packaging, FHIRST Living Soda specifically speaks to men and women between the ages of 18 to 38, and as the brand describes, they "have a FHIRST for life and are seeking the very best in healthy, functional beverages."
As an alternative to unhealthy, high-sugar sodas, wellness-minded consumers are reaching for zero-sugar functional beverages that contain probiotics and prebiotics for refreshment and gut health support.
With its convenient cans and bold packaging, FHIRST Living Soda specifically speaks to men and women between the ages of 18 to 38, and as the brand describes, they "have a FHIRST for life and are seeking the very best in healthy, functional beverages."
As an alternative to unhealthy, high-sugar sodas, wellness-minded consumers are reaching for zero-sugar functional beverages that contain probiotics and prebiotics for refreshment and gut health support.
Trend Themes
1. Zero-sugar Functional Beverages - There is an opportunity for beverage companies to develop and market more zero-sugar functional beverages with gut health benefits like FHIRST Living Soda.
2. All-natural Beverages - The trend towards all-natural beverages is growing, and companies should consider using natural ingredients like FHIRST Living Soda to appeal to health-conscious consumers.
3. Functional Beverages with Probiotics and Prebiotics - There is a disruptive opportunity for beverage companies to add probiotics & prebiotics in their functional beverages as consumers are becoming more health conscious.
Industry Implications
1. Beverage Industry - The beverage industry should focus on innovation in the functional beverage sector by creating more all-natural, zero-sugar drinks with gut health benefits like FHIRST Living Soda.
2. Natural Health Industry - The natural health industry should take advantage of the trend towards all-natural and healthy beverages like FHIRST Living Soda and explore other potential products.
3. Gut Health Industry - As consumers become more interested in gut health, there is a promising opportunity for the gut health industry to promote products like FHIRST Living Soda which contain prebiiotics and probiotics to support digestive health.
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