Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Laura McQuarrie — April 14, 2023 — Marketing
References: drinkghia & thedieline
Three years after its debut in 2020, Ghia is introducing a new and improved version of its non-alcoholic aperitif, complete with a bespoke bottle design. Part of the reason for this new design was to support the ways customers are already repurposing the bottle. "We have always wanted our bottle to have a life after Ghia and have seen creative uses for our bottles, says founder Melanie Masarin, "Customers use them as flower vases, water bottles, olive oil bottles, or even to make homemade vanilla extract."
As a result of people looking for healthier drink options, the non-alcoholic market is booming. In particular, the demand for non-alcoholic aperitifs has been on the rise as consumers seek flavorful and sophisticated drinks that can be enjoyed without the negative effects of alcohol.
As a result of people looking for healthier drink options, the non-alcoholic market is booming. In particular, the demand for non-alcoholic aperitifs has been on the rise as consumers seek flavorful and sophisticated drinks that can be enjoyed without the negative effects of alcohol.
Trend Themes
1. Sustainable Packaging - There is an opportunity for businesses to create reusable packaging that can be repurposed beyond its initial use.
2. Alternative Beverages - There is a growing market for non-alcoholic beverages that are flavorful and sophisticated.
3. Creative Repurposing - Consumers are looking for ways to creatively repurpose products, giving businesses the opportunity to design packaging with a second life in mind.
Industry Implications
1. Packaging - The packaging industry has the opportunity to create reusable solutions that go beyond traditional single-use packaging.
2. Beverage - The non-alcoholic beverage industry is growing as consumers look for healthier and sophisticated drink options.
3. DIY & Craft - Craft-focused and DIY industries can create products that cater to the creative consumer who is looking for ways to repurpose products in unique ways.
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