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Calming Botanical Waters

Clean the Sky - Positive Eco Trends & Breakthroughs

moment Specializes in Adaptogenic and Nootropic Drinks

— April 4, 2023 — Lifestyle
Adaptogenic and nootropic beverage brand moment specializes in products that promote a sense of calm -- its botanical waters are available in 6 tasty flavor options and are sold in an 18-can sampler pack that is ideal for those trying the product for the first time.

These sparkling botanical waters are made with clean and natural ingredients like tropical mangos, blueberries, lychees, black cherries and Meyer lemons that are paired with nourishing botanicals like turmeric, ginger, jasmine and hibiscus. Available flavors include Cherry Chaga, Tulsi Lemon, Spiced Mango, Lychee Mint, Lemon Turmeric, and Moment of Lululemon, an exclusive flavor co-created with the activewear brand.

Promoting calmness and an overall sense of wellbeing, these sparkling waters are infused with adaptogens like L-theanine, ashwagandha, and tulsi. The ingredients are known for their natural stress-relieving properties.
Trend Themes
1. Adaptogenic Beverages - The trend of including adaptogenic ingredients like L-theanine in beverages for natural stress relief and overall well-being presents opportunities for innovation in the beverage industry.
2. Nootropic Drinks - The trend of incorporating nootropic ingredients like hibiscus and turmeric in drinks that promote cognitive function and mental clarity presents opportunities for innovation in the functional beverage industry.
3. Botanical Waters - The trend of using natural and botanical ingredients in sparkling water products like Moment's flavored botanical waters presents opportunities for innovation in the carbonated water industry.
Industry Implications
1. Functional Beverages - Incorporating adaptogens and nootropics into beverage products presents opportunities for innovation in the functional beverage industry.
2. Carbonated Water - The trend of flavored botanical waters presents opportunities for innovation in the carbonated water industry.
3. Health and Wellness - The use of natural and nourishing ingredients like turmeric, ginger and ashwagandha in beverages for stress relief presents opportunities for innovation in the health and wellness industry.
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