Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,840 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,840 cutting edge ideas.

Rejuvenated Heritage Lagers

Clean the Sky - Positive Eco Trends & Breakthroughs

This German Lager Uses Heirloom Varieties Of Yeast and Malt

— April 7, 2023 — Lifestyle
Youthful Berlin-based brewery Braugier is breathing new life into a heritage lager through the launch of 'Damals,' which makes use of venerated ingredients that played a big role in the pre-war development of German beer.

This particular beer was brewed by Braugier as part of a partnership effort with malt producer Weyermann, the German Hop Farmers' Association and the Yeast Center based in the Research Center Weihenstephan for Brewing and Food Quality of Technical University of Munich.

The 'Damals' heritage lager makes use of Weyermann Isaria 1924, a heirloom malt that first began making its way into beer nearly a century ago. This malt is a key ingredient in this revived lager, offering a gentle biscuit-type scent, delicate mouthfeel and a mildly sweet and malty flavor. Meanwhile, the yeast strain, Saccharomyces pastorianus Franconia TUM-35, is a famous strain that fell off the map for decades before experiencing a renaissance.

Image Credit: Braugier
Trend Themes
1. Heritage Brewing Revival - There is an opportunity for breweries to explore and utilize heirloom varieties of yeast and malt to create unique and revived beers.
2. Partnerships for Unique Brews - Collaboration between breweries, malt producers, yeast centers and hop farmers can lead to the discovery and creation of unique and experimental beer offerings.
3. Traditional Ingredients, Modern Techniques - Applying modern brewing techniques for traditional ingredients can create a new spin on classic beers and entice a new generation of beer drinkers.
Industry Implications
1. Craft Beer - Craft breweries can explore and experiment with heirloom yeast and malt varieties, while engaging in partnerships to create unique, heritage beers to appeal to consumers.
2. Fine Dining Restaurants - Fine dining restaurants can provide unique beer offerings to pair with their menus, and utilize the resurgence of heritage lagers to highlight the authenticity and cultural relevance of their offerings.
3. Historical Reenactments and Festivals - Historical reenactments and festivals can provide educational opportunities to showcase directly to consumers the history and significance of using heirloom yeast and malt varieties in beer brewing.
3.9
Score
Popularity
Activity
Freshness