The Coffee Bean & Tea Leaf Added a New Cardamom Cold Brew for Spring
Katherine Pendrill — April 1, 2023 — Lifestyle
References: brandeating
The Coffee Bean & Tea Leaf is kicking off spring with the launch of two exciting new beverages: the new Cardamom Cold Brew and the Mango Ice Blended.
Cardamom is a warm and fragrant spice that's similar in flavor to spices like nutmeg, cinnamon, and allspice. The Coffee Bean & Tea Leaf's new Cardamom Cold Brew takes the brand's signature cold brew and infuses it with a brand-new cardamom syrup that adds "warm, subtly sweet spice notes with hints of citrus." To kick the drink up another notch, consumers can top their cold brew with a cream cap.
On the other hand, the Mango Ice Blended is a sweet slushie drink with a bold, yet refreshing mango flavor.
Image Credit: The Coffee Bean & Tea Leaf
Cardamom is a warm and fragrant spice that's similar in flavor to spices like nutmeg, cinnamon, and allspice. The Coffee Bean & Tea Leaf's new Cardamom Cold Brew takes the brand's signature cold brew and infuses it with a brand-new cardamom syrup that adds "warm, subtly sweet spice notes with hints of citrus." To kick the drink up another notch, consumers can top their cold brew with a cream cap.
On the other hand, the Mango Ice Blended is a sweet slushie drink with a bold, yet refreshing mango flavor.
Image Credit: The Coffee Bean & Tea Leaf
Trend Themes
1. Cardamom Cold Brew - The trend of infusing cold brew coffee with unique flavors such as cardamom poses an opportunity for coffee shops to differentiate themselves through artisanal offerings.
2. Cream Caps - The trend of offering a cream cap topping on cold brew coffee creates an opportunity for dairy companies to partner with coffee shops to supply the product and capitalize on the trend.
3. Fruit-inspired Blended Drinks - The trend of blended drinks inspired by fruits such as the Mango Ice Blended provides an opportunity for smoothie and slushy machine companies to sell machines to coffee shops interested in expanding their drink offerings.
Industry Implications
1. Coffee Shops - Coffee shops can innovate by creating unique cold brew flavor combinations such as cardamom syrup and offering drink toppings that are currently trending.
2. Dairy - Dairy companies can leverage the trend of cream cap toppings on cold brew coffee to supply coffee shops with the product and increase sales.
3. Smoothie and Slushy Machines - Companies that sell smoothie and slushy machines can capitalize on the trend of fruit-inspired blended drinks by marketing to coffee shops looking to expand their drink offerings.
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