Dutch Bros' Mangonada Rebel Takes Cues from a Mexican Treat
Laura McQuarrie — April 4, 2023 — Lifestyle
References: dutchbros & verdictfoodservice
Dutch Bros' Mangonada Rebel is a new menu addition that takes inspiration from a classic Mexican treat—fresh fruit paired with Tajín—and it shares a blend of sweet and spicy flavors for the spring and summer. This drink reenergizes Dutch Bros' exclusive energy drink, Rebel, with mangonada flavor topped with Strawberry Real Fruit and Tajín.
This versatile drink can be enjoyed several ways since it can be ordered blended or iced, or as a Mangonada Lemonade for a caffeine-free option.
Mexican-inspired beverages share a unique flavor profile by combining sweet, spicy, tangy and refreshing notes, which can satisfy a variety of taste preferences and pair well with different types of food. Additionally, natural and exotic ingredients add authenticity, health benefits and cultural appeal to the drinking experience.
This versatile drink can be enjoyed several ways since it can be ordered blended or iced, or as a Mangonada Lemonade for a caffeine-free option.
Mexican-inspired beverages share a unique flavor profile by combining sweet, spicy, tangy and refreshing notes, which can satisfy a variety of taste preferences and pair well with different types of food. Additionally, natural and exotic ingredients add authenticity, health benefits and cultural appeal to the drinking experience.
Trend Themes
1. Spicy-sweet Energy Drinks - There is an opportunity for companies to create energy drinks infused with unique and spicy flavors that will appeal to customers with different tastes.
2. Mexican-inspired Beverages - Mixing different flavor notes in a drink, and adding natural and exotic ingredients to the mix to enhance flavor and health benefits is a new trend worth exploring.
3. Blended/iced Drinks - With the growing popularity of blended beverages, businesses can take advantage of this trend to create unique and refreshing drinks that cater to customers' needs.
Industry Implications
1. Energy Drink Industry - Companies in the energy drink industry can explore creating spicy and sweet energy drinks that offer unique flavors to appeal to a wider customer base.
2. Beverage Industry - Businesses specializing in beverages can capitalize on the trend of adding natural and exotic ingredients to drinks to create unique flavor profiles that appeal to customers.
3. Hospitality Industry - Restaurants and cafes can incorporate blended and iced drinks into their menus, allowing them to cater to customers looking for refreshing drinks and unique flavors.
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