Nowadays is the First Nationally Available Cannabis-Infused Spirit
Laura McQuarrie — April 12, 2023 — Lifestyle
References: trynowadays & thetimes-tribune
Nowadays, available in Low Dose and Micro Dose varieties, newly launched as the first nationally available cannabis-infused spirit. This product was created "to bridge the gap between non-alcoholic and alcoholic products" and it does so in a familiar bottled format that delivers a light buzz within 15 minutes of consumption. Like alcohol, this cannabis-infused spirit can be served as a shot, poured over ice, or incorporated into a cocktail.
Led by a desire to have a healthier lifestyle and unique experiences, consumers are drinking less alcohol and exploring alternative social tonics. Cannabis-infused spirits offer a refreshingly different way for adults to experience a buzz while socializing, without the negative effects of alcohol. As such, many consumers are opting for alternative beverages and embracing a more mindful approach to socializing.
Led by a desire to have a healthier lifestyle and unique experiences, consumers are drinking less alcohol and exploring alternative social tonics. Cannabis-infused spirits offer a refreshingly different way for adults to experience a buzz while socializing, without the negative effects of alcohol. As such, many consumers are opting for alternative beverages and embracing a more mindful approach to socializing.
Trend Themes
1. Cannabis-infused Beverages - As consumers explore alternative social tonics, cannabis-infused beverages offer a new way to experience a buzz while socializing.
2. Non-alcoholic Alternatives - As consumers opt for alternative beverages, there is a growing demand for non-alcoholic options that deliver a light buzz.
3. Mindful Socializing - With a focus on healthier experiences, consumers are embracing a more mindful approach to socializing and seeking out products that align with their values.
Industry Implications
1. Beverage Industry - As the demand for alternative social tonics grows, companies within the beverage industry should consider developing cannabis-infused beverages and non-alcoholic alternatives.
2. Hospitality Industry - As consumers become more mindful about their experience when socializing, the hospitality industry can provide unique experiences that cater to this trend, such as specialty events and non-alcoholic bars.
3. Cannabis Industry - The cannabis industry has a unique opportunity to develop cannabis-infused spirits and other products that bridge the gap between non-alcoholic and alcoholic products, catering to consumers seeking a healthier lifestyle and unique experiences.
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