From Marriage-Testing Beer Campaigns to Test Drive Prank Ads
Laura McQuarrie — August 8, 2013 — Marketing
These humorous advertising campaigns are prime examples of the most effective ways to draw in an audience. Presenting a product or a service in a funny way is a great way to amuse consumers and help them remember a product. As well, it is nice to see that brands have a human side and don't take themselves too seriously.
One brand that consistently presents its products in a humorous way is Fevicol, which sells glue. This brand is notorious for pulling pranks like sending runners to a marathon and having them jog in place as if their feet have been stuck to the ground with a powerful glue. Funny campaigns like these are clever, low-budget and can still yield lots of laughs.
One brand that consistently presents its products in a humorous way is Fevicol, which sells glue. This brand is notorious for pulling pranks like sending runners to a marathon and having them jog in place as if their feet have been stuck to the ground with a powerful glue. Funny campaigns like these are clever, low-budget and can still yield lots of laughs.
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