The ChatRoulette Piano Guy Teams with T-Mobile for a Funny Campaign
Armida Ascano — November 29, 2010 — Marketing
If you're unfamiliar with the ChatRoulette piano guy, I suggest checking him out. His real name is Merton, and he is causing quite the commotion in the blogosphere and business world alike.
The ChatRoulette piano guy has made a name for himself by making improv songs on the piano for whomever is lucky enough to be paired with him on ChatRoulette. T-Mobile has recognized Merton's viral power and recruited him for a campaign where he does what he does best at the airport.
The ChatRoulette piano guy has made a name for himself by making improv songs on the piano for whomever is lucky enough to be paired with him on ChatRoulette. T-Mobile has recognized Merton's viral power and recruited him for a campaign where he does what he does best at the airport.
Trend Themes
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Industry Implications
1. Telecom - Opportunity for telecom companies to partner with social media influencers for unique marketing campaigns.
2. Entertainment - Creating engaging and interactive live-stream entertainment experiences for audiences.
3. Marketing - Developing innovative marketing strategies that capitalize on real-time, unscripted interactions with potential customers.
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