'Beautiful and Fast' Windows 8 Ad Markets the Product in a Bizarre Way
Michael Hemsworth — May 15, 2013 — Marketing
References: dailypicksandflicks
Released in Asia, the 'Beautiful and Fast' Windows 8 advertisement introduces the operating system to the market in a bizarre way. Featuring a few ladies in what appears to be a beauty contest of sorts, the women attempt to put their makeup on within ten seconds. While the first two scramble around and fail the task, the third takes her time before slamming her face on the palette she has created on the table; the slogan 'Beautiful and Fast' flashes on the screen.
The 'Beautiful and Fast' Windows 8 advertisement is quite strange and grabs the attention of customers by offering something of a shocking experience. While they might be confused as to what they're watching at first, the ending doesn't offer much of an answer, which in turn can lead to them telling friends about it and thinking deeper.
The 'Beautiful and Fast' Windows 8 advertisement is quite strange and grabs the attention of customers by offering something of a shocking experience. While they might be confused as to what they're watching at first, the ending doesn't offer much of an answer, which in turn can lead to them telling friends about it and thinking deeper.
Trend Themes
1. Bizarre Advertisements - Opportunities for disruptive innovation in advertising by creating unique and attention-grabbing campaigns that leave viewers intrigued.
2. Shocking Experiences - Opportunities to create memorable experiences for customers by surprising and shocking them with unexpected elements in advertising and marketing campaigns.
3. Viral Marketing - Opportunities to use unusual and intriguing ads to generate buzz and encourage customers to share content with their friends and social networks.
Industry Implications
1. Advertising - Potential for advertising agencies to explore unconventional and captivating strategies to engage audiences and make a lasting impression.
2. Marketing - Opportunities for marketers to think beyond traditional methods and embrace unconventional approaches to generate buzz and drive customer engagement.
3. Entertainment - Potential for entertainment industry to leverage shocking and attention-grabbing ads to promote movies, TV shows, or events and create anticipation among audiences.
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