This Sticker Campaign Convinces Husbands to Replace Old Furniture
Gil Cohen — March 25, 2013 — Art & Design
References: larcenter.br & ibelieveinadv
The Lar Center home improvement store wants to help wives who need to convince their husbands to replace their old furniture.
For wives who are fed up with the ratty old sofa, dresser, table or fridge, but their husbands abide by the rule that "if it's not broken, it doesn't need to be fixed," these stickers may help sway opinions. Showing different types of damage, like cracks, scratches and tears, placing the sticker onto furniture will make it look as old and dingy as it feels.
A humorous campaign that is almost like a game, the Lar Center furnishing decal ads will encourage couples to point out all of the old furniture and replace it.
For wives who are fed up with the ratty old sofa, dresser, table or fridge, but their husbands abide by the rule that "if it's not broken, it doesn't need to be fixed," these stickers may help sway opinions. Showing different types of damage, like cracks, scratches and tears, placing the sticker onto furniture will make it look as old and dingy as it feels.
A humorous campaign that is almost like a game, the Lar Center furnishing decal ads will encourage couples to point out all of the old furniture and replace it.
Trend Themes
1. Humorous Advertising - Businesses can use a humorous approach in their marketing campaigns, making it more relatable and engaging to their audience.
2. Visual Advertising - Visual advertising through stickers or decals on furniture can attract customer attention and provide an innovative product placement platform.
3. Sustainability-focused Consumption - Trend towards more environment-friendly consumption leads to the replacement of old, inefficient furniture with more sustainable options. Companies can tap into this trend, creating ecofriendly products and advertising them as such.
Industry Implications
1. Home Furnishings - Innovative advertising, such as sticker campaigns, can disrupt the traditional furniture industry and connect with potential customers in a fun and creative way.
2. Retail - The use of humor and innovative advertising can help set retail businesses apart from their competitors, attract customer attention and increase brand awareness.
3. Environmental Sustainability - Furniture companies can embrace sustainability as a key component of their brand and product positioning, meeting the growing demand for environmentally-friendly options.
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