The 2013 Fab Awards Make Meal Time Look Malicious
Leslie Chen — May 23, 2013 — Marketing
References: wcrs & adsoftheworld
These new advertisements for the 2013 Fab Awards will make you forget everything your mother ever told you about playing with your food.
Coming from the advertising agency WCRS in London, UK, the campaign includes three images of men from various advertising agencies who look like they've just been in a seriously aggressive food fight. Covered in everything from ketchup and mustard to egg shells and even a whole fish, the men use sausage links and sandwiches as their weapons of choice. The 2013 Fab Awards ads are accompanied with the copy "It's worth the fight. 15th International Food and Beverage Awards 2013."
The 2013 Fab Awards celebrate excellence in advertisements and campaigns done for the food and beverage industry, and I think these advertisements perfectly illustrate the importance of the ceremonies.
Coming from the advertising agency WCRS in London, UK, the campaign includes three images of men from various advertising agencies who look like they've just been in a seriously aggressive food fight. Covered in everything from ketchup and mustard to egg shells and even a whole fish, the men use sausage links and sandwiches as their weapons of choice. The 2013 Fab Awards ads are accompanied with the copy "It's worth the fight. 15th International Food and Beverage Awards 2013."
The 2013 Fab Awards celebrate excellence in advertisements and campaigns done for the food and beverage industry, and I think these advertisements perfectly illustrate the importance of the ceremonies.
Trend Themes
1. Aggressive Food Fight Advertising - Opportunity for advertisements to use shock value and humor to capture attention and stand out in a crowded marketplace.
2. Creative Food and Beverage Advertising - Opportunity for ads to use unconventional visuals and messaging to break through consumer advertising fatigue.
3. Food and Beverage Industry Recognition - Opportunity for industry awards events to gain more visibility and prestige by showcasing memorable and buzz-worthy advertising campaigns.
Industry Implications
1. Food and Beverage Advertising - Advertising agencies and food and beverage companies can collaborate to create unique and eye-catching campaigns that capture consumer attention.
2. Awards and Recognition - Events and organizations that recognize excellence in advertising can gain more visibility and attract more participants through high-profile and memorable campaigns.
3. Marketing and Branding - Marketing and branding professionals can explore innovative ways to differentiate their products and services through unconventional advertising strategies, garnering more attention and ultimately more business success.
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